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49/100

OVERALL SCORE

Level 2, Agent-Limited

Priority improvements needed for AI agents
AIDiscoverability34%Agent Easeof Use6%Security& Trust60%GEO, AIO, AEO62%SEO85%Performance& Accessibility68%
  • AI Discoverability 34 out of 100
  • Agent Ease of Use 6 out of 100
  • Security & Trust 60 out of 100
  • GEO, AIO and AEO 62 out of 100
  • SEO 85 out of 100
  • Performance and Accessibility 68 out of 100

CAPTURED SCREENSHOT

Captured website desktop screenshot

What AI sees of your website

Service Observability – ServiceNow favicon

Service Observability – ServiceNow

Break down silos to resolve issues quickly across teams. Integrate observability capabilities into your existing workflows for alerting and incident management.

Next step

Turn this report into a fix workflow

28 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
34
Priority fix8140View details
Discoverability
29
Priority fix270View details
Content Readiness
40
Priority fix540View details
Bot Access Control
33
Priority fix130View details
Agent Ease of Use
6
Priority fix4253View details
API
0
Priority fix040View details
Auth
Not Applicable
Not Applicable050View details
MCP
13
Priority fix062View details
Skill Discovery
5
Priority fix0101View details
Agent Commerce
Not Applicable
Not Applicable400
GEO, AIO and AEO
62
Needs work4312View details
GEO Readiness
69
Needs work104
AIO Readiness
58
Needs work223View details
AEO Readiness
59
Needs work115View details
SEO
85
Mostly ready920View details
SEO
85
Mostly ready920View details
Security & Trust
60
Needs work520View details
Security & Trust
60
Needs work320View details
AI Training Exposure
Not Applicable
Not Applicable200
Performance and Accessibility
68
Needs work1942View details
Performance
56
Needs work1142View details
Accessibility
91
Strong800

Prioritized recommendations

Issues ranked by score impact

52 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check
01

Issue

The API catalog endpoint could not be fetched.

02

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

  1. Fetch API catalog

    The API catalog endpoint could not be fetched.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "error": "TimeoutError: The operation was aborted due to timeout"
      },
      "issue": "The API catalog endpoint could not be fetched.",
      "howToFix": "Publish /.well-known/api-catalog as application/linkset+json."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

50 Fail

Needs attention

Content Signal

Failed check
01

Issue

No Content Signal found in robots.txt

02

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence
{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

50 Fail

Needs attention

Content-Security-Policy

Failed check
01

Issue

Content-Security-Policy is missing or incomplete.

02

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence
{
  "header": "content-security-policy",
  "value": "upgrade-insecure-requests; frame-ancestors 'self' http://content.servicenow.com https://content.servicenow.com https://your.servicenow.com https://servicenow.highspot.com https://partnerportalalphadev.service-now.com https://hidevidc.service-now.com https://account.servicenow.com https://ssosignon.servicenow.com"
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check
01

Issue

OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.

02

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

  1. Find valid OpenAPI document

    OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/openapi.yaml",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/swagger.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/swagger.yaml",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/api/openapi.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/api/swagger.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 200,
            "contentType": "application/json;charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n\n<html lang=\"en-US\">\n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    \n    <head>\n        <meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\">\n        <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n        \n        <meta name=\"ft-tenant-base-url\" content=\"https://www.servicenow.com/docs/\">\n        <link rel=\"icon\" href=\"https://www.servicenow.com/docs/favicon.ico\">\n        \n        \n        \n        \n        <title>Docs | ServiceNow</title>\n        <link id=\"FT-boot-styles\" rel=\"stylesheet\" href=\"https://www.servicenow.com/docs/stylesheets/bootstrap.css?v=b26562c8\">\n        <link id=\"FT-application-styles\" rel"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

50 Fail

Needs attention

Referrer-Policy

Failed check
01

Issue

Referrer-Policy is missing or incomplete.

02

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence
{
  "header": "referrer-policy",
  "value": null
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

50 Fail

Needs attention

Web Bot Auth request signing

Failed check
01

Issue

Web Bot Auth request signing was not found at the expected path.

02

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Web Bot Auth request signing was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "error": "TimeoutError: The operation was aborted due to timeout"
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is missing or incomplete.

33 Fail

Needs attention

Content freshness signals

Failed check
01

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

02

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is missing or incomplete.

Evidence
{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Fetch Markdown variant".

33 Fail

Needs attention

Markdown negotiation

Failed check
01

Issue

Failed to fetch with Accept: text/markdown: TimeoutError: The operation was aborted due to timeout

02

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Fetch Markdown variant".

Validation steps

  1. Fetch Markdown variant

    Failed to fetch with Accept: text/markdown: TimeoutError: The operation was aborted due to timeout

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch Markdown variant",
      "status": "fail",
      "evidence": {
        "error": "TimeoutError: The operation was aborted due to timeout"
      },
      "issue": "Failed to fetch with Accept: text/markdown: TimeoutError: The operation was aborted due to timeout",
      "howToFix": "Support text/markdown responses for agent-readable pages."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

33 Fail

Needs attention

Semantic HTML

Failed check
01

Issue

Semantic HTML is incomplete: missing <main> landmark; missing <nav> landmark; invalid h1 (found 0); 2 buttons missing accessible names; 1/2 applicable form inputs have autocomplete attributes (1 missing).

Details

02

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence
{
  "main": false,
  "nav": false,
  "footer": true,
  "meaningfulH1": false,
  "headingOrder": true,
  "accessibleLinks": true,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [],
    "inaccessibleButtons": [
      "<button class=\"scroll-button scroll-button-left\" style=\"display: none;\"><i class=\"fa-solid fa-circle-chevron-left\"></i></button>",
      "<button class=\"scroll-button scroll-button-right\" style=\"display: none;\"><i class=\"fa-solid fa-circle-chevron-right\"></i></button>"
    ],
    "missingAutocompleteInputs": [
      "<input class=\"component__input-field\" type=\"text\" name=\"email\" placeholder=\"Email\">"
    ],
    "imagesMissingAlt": [
      "<img src=\"https://www.servicenow.com/akam/13/pixel_7bc76fd2?a=dD01ODE4YjRhZjZiYzJmOTViZjdjZTk4ZjkyOGE0ZWM0MDgwZjY2YWNjJmpzPW9mZg==\" style=\"visibility: hidden; position: absolute; left: -999px; top: -999px;\">"
    ],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 0,
    "headings": 154,
    "links": 246,
    "inaccessibleLinks": 0,
    "buttons": 45,
    "inaccessibleButtons": 2,
    "images": 18,
    "imagesWithAlt": 17,
    "autocompleteInputs": 2,
    "inputsWithAutocomplete": 1,
    "missingAutocompleteInputs": 1
  }
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check
01

Issue

MCP Server Card was not found at the expected path.

02

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    MCP Server Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/.well-known/mcp.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check
01

Issue

mcp.json was not found at the expected path.

02

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    mcp.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/.well-known/mcp.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check
01

Issue

WebMCP manifest was not found at the expected path.

02

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    WebMCP manifest was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/webmcp.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/mcp.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check
01

Issue

A2A Agent Card was not found at the expected path.

02

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    A2A Agent Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/agent-card.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check
01

Issue

Agent Skills index was not found at the expected path.

02

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Agent Skills index was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/.well-known/skills/index.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check
01

Issue

agent.json was not found at the expected path.

02

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agent.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/agent.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check
01

Issue

agents.json was not found at the expected path.

02

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agents.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/agents.json",
            "error": "TimeoutError: The operation was aborted due to timeout"
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

20 Fail

Needs attention

FAQPage schema

Failed check
01

Issue

FAQ content was detected but no FAQPage schema was found.

02

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence
{
  "found": false,
  "visibleFaq": true,
  "allTypes": []
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

20 Fail

Needs attention

High-value schema types

Failed check
01

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

02

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence
{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": []
}

AI DiscoverabilityDiscoverabilityEstablished

JSON-LD present

JSON-LD present is missing or incomplete.

20 Fail

Needs attention

JSON-LD present

Failed check
01

Issue

No JSON-LD blocks found.

02

Why it matters

JSON-LD is a low-friction structured data format that agents can extract without interpreting page presentation or microdata markup.

Check name

JSON-LD present

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose schema.org JSON-LD so AI search systems can parse page entities.

Result

JSON-LD present is missing or incomplete.

Evidence
{
  "blocks": 0,
  "validBlocks": 0,
  "schemaContextBlocks": 0,
  "errors": [],
  "documents": [],
  "nodes": []
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

20 Fail

Needs attention

Link headers

Failed check
01

Issue

No useful agent discovery Link headers were found.

02

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

  1. Find useful Link headers

    No useful agent discovery Link headers were found.

  2. Fetch same-origin Link header targets

    Link headers did not expose any same-origin targets to validate.

Evidence
{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Organization / WebSite schema

Organization / WebSite schema is missing or incomplete.

20 Fail

Needs attention

Organization / WebSite schema

Failed check
01

Issue

Neither Organization nor WebSite schema types were found in JSON-LD.

02

Why it matters

Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.

Check name

Organization / WebSite schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Identify the site owner and website entity in structured data.

Result

Organization / WebSite schema is missing or incomplete.

Evidence
{
  "found": [],
  "allTypes": []
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check
01

Issue

No DNS-AID entrypoint records were found under _agents.

02

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

  1. Resolve DNS-AID SVCB/HTTPS records

    No DNS-AID entrypoint records were found under _agents.

  2. Validate alpn and endpoint parameters

    Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.

  3. Check DNSSEC material

    DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence
{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "www.servicenow.com",
        "probes": [
          {
            "name": "_index._agents.www.servicenow.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.www.servicenow.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "www.servicenow.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          },
          {
            "name": "servicenow.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning
01

Issue

WebMCP declarative annotations need fixes.

Details

02

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

  1. Detect data-mcp-tool annotations

    No data-mcp-tool attributes were found on interactive elements.

  2. Detect WebMCP declarative tags

    No elements found with tool-name or tool-description attributes.

  3. Validate WebMCP declarative annotation quality

    WebMCP declarative annotations need fixes.

    WebMCP declarative annotation issues
    • <input name="q"> is missing tool-param-description.
    • <input name="email"> is missing a label.
    • <input name="email"> is missing tool-param-description.
  4. Detect WebMCP imperative API usage

    navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.

  5. Detect WebMCP browser navigator injection

    navigator.modelContext was not detected in the rendered browser page.

  6. Interactive surface coverage

    Only 0% of interactive surfaces are annotated.

Evidence
{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 292,
        "interactiveWithTags": 0,
        "totalCount": 294,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"email\"> is missing a label.",
          "<input name=\"email\"> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 3,
        "issues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"email\"> is missing a label.",
          "<input name=\"email\"> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"q\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"email\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<input name=\"email\"> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 292,
        "interactiveWithTags": 0,
        "totalCount": 294,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"email\"> is missing a label.",
          "<input name=\"email\"> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 2,
    "formsWithTags": 0,
    "totalInteractive": 292,
    "interactiveWithTags": 0,
    "totalCount": 294,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"q\"> is missing tool-param-description.",
      "<input name=\"email\"> is missing a label.",
      "<input name=\"email\"> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 0/100 and needs a fix.

10 Fail

Needs attention

AIO: Visible structured data match

Failed check
01

Issue

No JSON-LD structured data was detected.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

0/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 0/100 and needs a fix.

Evidence
{
  "schemaCount": 0,
  "mismatches": [],
  "score": 0,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

6 Fail

Needs attention

AIO: Source and trust signals

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://developer.servicenow.com/dev.do#!/learn",
      "text": "Learn Browse learning plans and courses that teach you how to build apps to tackle your company's business needs.",
      "html": "<a href=\"https://developer.servicenow.com/dev.do#!/learn\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Learn\" role=\"link\" aria-label=\"Learn Browse learning plans and courses that teach you how to build apps to tackle your company&apos;s business needs.\" tabindex=\"0\" data-evar22=\"global nav:l1:Learning:l2:Developer Resources:l3:Learn\"> <h3 class=\"cmp-card__title\">Learn</h3> <p class=\"cmp-card__description\">Browse learning plans and courses that teach you how to build apps to tac..."
    },
    {
      "href": "/company/how-servicenow-uses-servicenow.html",
      "text": "Now on Now Hear how ServiceNow uses ServiceNow.",
      "html": "<a href=\"/company/how-servicenow-uses-servicenow.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Now on Now\" role=\"link\" aria-label=\"Now on Now Hear how ServiceNow uses ServiceNow.\" tabindex=\"0\" data-evar22=\"global nav:l1:Learning:l2:Customer Stories:l3:Now on Now\"> <h3 class=\"cmp-card__title\">Now on Now</h3> <p class=\"cmp-card__description\">Hear how ServiceNow uses ServiceNow.</p> </a>"
    },
    {
      "href": "/company.html",
      "text": "Learn More",
      "html": "<a class=\"naas-link link--outline small light dropdown-l3-cta\" href=\"/company.html\" target=\"_self\" tabindex=\"-1\" aria-label=\"Learn More\" data-evar22=\"global nav:l1:Company:l3:Learn More\"> Learn More </a>"
    },
    {
      "href": "https://careers.servicenow.com/careers",
      "text": "Careers Make your next career move with the fastest growing enterprise software company.",
      "html": "<a href=\"https://careers.servicenow.com/careers\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Careers\" role=\"link\" aria-label=\"Careers Make your next career move with the fastest growing enterprise software company.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Careers\"> <h3 class=\"cmp-card__title\">Careers</h3> <p class=\"cmp-card__description\">Make your next career move with the fastest growing enterprise software company.</p> </a>"
    },
    {
      "href": "/company/investor-relations.html",
      "text": "Investors Explore investor news and resources.",
      "html": "<a href=\"/company/investor-relations.html\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Investors\" role=\"link\" aria-label=\"Investors Explore investor news and resources.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Investors\"> <h3 class=\"cmp-card__title\">Investors</h3> <p class=\"cmp-card__description\">Explore investor news and resources.</p> </a>"
    },
    {
      "href": "/company/leadership.html",
      "text": "Leadership Meet the ServiceNow leadership team.",
      "html": "<a href=\"/company/leadership.html\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Leadership\" role=\"link\" aria-label=\"Leadership Meet the ServiceNow leadership team.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Leadership\"> <h3 class=\"cmp-card__title\">Leadership</h3> <p class=\"cmp-card__description\">Meet the ServiceNow leadership team.</p> </a>"
    },
    {
      "href": "/company/locations.html",
      "text": "Locations See ServiceNow office locations around the world.",
      "html": "<a href=\"/company/locations.html\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Locations\" role=\"link\" aria-label=\"Locations See ServiceNow office locations around the world.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Locations\"> <h3 class=\"cmp-card__title\">Locations</h3> <p class=\"cmp-card__description\">See ServiceNow office locations around the world.</p> </a>"
    },
    {
      "href": "/company/analyst-reports.html",
      "text": "Analyst Reports Get expert insights from top industry analysts on ServiceNow.",
      "html": "<a href=\"/company/analyst-reports.html\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Analyst Reports\" role=\"link\" aria-label=\"Analyst Reports Get expert insights from top industry analysts on ServiceNow.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Analyst Reports\"> <h3 class=\"cmp-card__title\">Analyst Reports</h3> <p class=\"cmp-card__description\">Get expert insights from top industry analysts on ServiceNow.</p> </a>"
    },
    {
      "href": "/company/global-impact.html",
      "text": "Global impact Join us to foster a more sustainable, fair, and ethical world.",
      "html": "<a href=\"/company/global-impact.html\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Global impact\" role=\"link\" aria-label=\"Global impact Join us to foster a more sustainable, fair, and ethical world.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Global impact\"> <h3 class=\"cmp-card__title\">Global impact</h3> <p class=\"cmp-card__description\">Join us to foster a more sustainable, fair, and ethical world.</p> </a>"
    },
    {
      "href": "/company/trust.html",
      "text": "Trust and compliance Learn the measures ServiceNow takes to keep your data secure and compliant.",
      "html": "<a href=\"/company/trust.html\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Trust and compliance\" role=\"link\" aria-label=\"Trust and compliance Learn the measures ServiceNow takes to keep your data secure and compliant.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Trust and compliance\"> <h3 class=\"cmp-card__title\">Trust and compliance</h3> <p class=\"cmp-card__description\">Learn the measures ServiceNow takes to keep your data secure and compliant.</p> </a>"
    },
    {
      "href": "/company.html",
      "text": "About",
      "html": "<a class=\"naas-link link--default\" href=\"/company.html\" target=\"_blank\" tabindex=\"0\"> About </a>"
    },
    {
      "href": "/company/locations.html",
      "text": "Locations",
      "html": "<a class=\"naas-link link--default\" href=\"/company/locations.html\" target=\"_blank\" tabindex=\"0\"> Locations </a>"
    },
    {
      "href": "/company/supplier.html",
      "text": "Suppliers",
      "html": "<a class=\"naas-link link--default\" href=\"/company/supplier.html\" target=\"_self\" tabindex=\"0\"> Suppliers </a>"
    },
    {
      "href": "/company/investor-relations.html",
      "text": "Investors",
      "html": "<a class=\"naas-link link--default\" href=\"/company/investor-relations.html\" target=\"_self\" tabindex=\"0\"> Investors </a>"
    },
    {
      "href": "/company/how-servicenow-uses-servicenow.html",
      "text": "Now on Now",
      "html": "<a class=\"naas-link link--default\" href=\"/company/how-servicenow-uses-servicenow.html\" target=\"_self\" tabindex=\"0\"> Now on Now </a>"
    },
    {
      "href": "/company/accessibility.html",
      "text": "Product accessibility",
      "html": "<a class=\"naas-link link--default\" href=\"/company/accessibility.html\" target=\"_self\" tabindex=\"0\"> Product accessibility </a>"
    },
    {
      "href": "https://www.linkedin.com/company/servicenow",
      "text": "",
      "html": "<a class=\"social linkedin\" href=\"https://www.linkedin.com/company/servicenow\" target=\"_blank\" aria-label=\"Linkedin\"> <i aria-hidden=\"true\" class=\"fa-brands fa-linkedin-in\"></i> </a>"
    },
    {
      "href": "/company/trust/privacy/gdpr.html",
      "text": "GDPR",
      "html": "<a class=\"naas-link link--default \" href=\"/company/trust/privacy/gdpr.html\" target=\"_self\" tabindex=\"0\"> GDPR </a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/contact-us.html",
      "text": "Get Started",
      "html": "<a class=\"naas-link link--solid get-started-link\" href=\"/contact-us.html\" target=\"_self\" tabindex=\"-1\" aria-label=\"Get Started\" data-evar22=\"global nav: Get Started\"> Get Started </a>"
    },
    {
      "href": "/contact-us.html",
      "text": "Get Started",
      "html": "<a class=\"naas-link link--solid get-started-link\" href=\"/contact-us.html\" target=\"_self\" tabindex=\"0\" aria-label=\"Get Started\" data-evar22=\"global nav:Get Started\"> Get Started </a>"
    },
    {
      "href": "/demos/put-ai-to-work-with-now-assist-for-agents.html?tab1",
      "text": "Resolve issues faster Find out how your business can reduce manual work and help agents resolve cases faster. (4:08)",
      "html": "<a href=\"/demos/put-ai-to-work-with-now-assist-for-agents.html?tab1\" target=\"_self\" class=\"cmp-card cmp-card--image \" data-title=\"Featured demos:Resolve issues faster\" role=\"link\" aria-label=\"Resolve issues faster Find out how your business can reduce manual work and help agents resolve cases faster. (4:08)\" tabindex=\"0\" data-evar22=\"global nav:l1:Products:l2:Demo Library:l3:Resolve issues faster\"> <img class=\"cmp-card__image\" src=\"/content/dam/servicenow-assets/images/naas/resolve-issues-fas..."
    },
    {
      "href": "/university/skill-your-team.html",
      "text": "Skill Your Team Upskill your teams with scalable, role-based training designed to help you reach your digital transformation goals faster.",
      "html": "<a href=\"/university/skill-your-team.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Skill Your Team\" role=\"link\" aria-label=\"Skill Your Team Upskill your teams with scalable, role-based training designed to help you reach your digital transformation goals faster.\" tabindex=\"0\" data-evar22=\"global nav:l1:Learning:l2:ServiceNow University:l3:Skill Your Team\"> <h3 class=\"cmp-card__title\">Skill Your Team</h3> <p class=\"cmp-card__description\">Upskill your teams with scalable, ro..."
    },
    {
      "href": "https://horizon.servicenow.com/",
      "text": "Design Find components, patterns, and resources to help you start designing experiences on the ServiceNow AI Platform.",
      "html": "<a href=\"https://horizon.servicenow.com/\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Design\" role=\"link\" aria-label=\"Design Find components, patterns, and resources to help you start designing experiences on the ServiceNow AI Platform.\" tabindex=\"0\" data-evar22=\"global nav:l1:Learning:l2:Developer Resources:l3:Design\"> <h3 class=\"cmp-card__title\">Design</h3> <p class=\"cmp-card__description\">Find components, patterns, and resources to help you start designing experiences on th..."
    },
    {
      "href": "https://support.servicenow.com/",
      "text": "Get support Discover answers, troubleshoot issues, and get expert help, all in our support center.",
      "html": "<a href=\"https://support.servicenow.com/\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Get support\" role=\"link\" aria-label=\"Get support Discover answers, troubleshoot issues, and get expert help, all in our support center.\" tabindex=\"0\" data-evar22=\"global nav:l1:Support:l2:Customer Support:l3:Get support\"> <h3 class=\"cmp-card__title\">Get support</h3> <p class=\"cmp-card__description\">Discover answers, troubleshoot issues, and get expert help, all in our support center.</p> </a>"
    },
    {
      "href": "https://servicenow.com/docs/csh?version=latest&topicname=c_CustomerServiceManagement.html",
      "text": "Customer Service Management Provide customers the ability to communicate and receive support through multiple channels.",
      "html": "<a href=\"https://servicenow.com/docs/csh?version=latest&amp;topicname=c_CustomerServiceManagement.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Customer Service Management\" role=\"link\" aria-label=\"Customer Service Management Provide customers the ability to communicate and receive support through multiple channels.\" tabindex=\"0\" data-evar22=\"global nav:l1:Support:l2:Documentation:l3:Customer Service Management\"> <h3 class=\"cmp-card__title\">Customer Service Management</h3>..."
    },
    {
      "href": "https://mynow.servicenow.com/now/best-practices/collections/employee-service-management-best-practices",
      "text": "Employee Service Management Streamline onboarding, provide HR and IT support, and empower employees with digital workflows.",
      "html": "<a href=\"https://mynow.servicenow.com/now/best-practices/collections/employee-service-management-best-practices\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Employee Service Management\" role=\"link\" aria-label=\"Employee Service Management Streamline onboarding, provide HR and IT support, and empower employees with digital workflows.\" tabindex=\"0\" data-evar22=\"global nav:l1:Support:l2:Best Practices:l3:Employee Service Management\"> <h3 class=\"cmp-card__title\">Employee Service Ma..."
    },
    {
      "href": "/impact.html",
      "text": "ServiceNow Impactâ„¢ success plans Receive long-term adoption guidance and support with an Impact success plan tailored to you.",
      "html": "<a href=\"/impact.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"ServiceNow Impact&#x2122; success plans\" role=\"link\" aria-label=\"ServiceNow Impact&#x2122; success plans Receive long-term adoption guidance and support with an Impact success plan tailored to you.\" tabindex=\"0\" data-evar22=\"global nav:l1:Support:l2:Customer Success:l3:ServiceNow Impact&#x2122; success plans\"> <h3 class=\"cmp-card__title\">ServiceNow Impact&#x2122; success plans</h3> <p class=\"cmp-card__descripti..."
    },
    {
      "href": "/services/expert-services.html",
      "text": "Services Implement and optimize ServiceNow with expert help from ServiceNow and our partners.",
      "html": "<a href=\"/services/expert-services.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Services\" role=\"link\" aria-label=\"Services Implement and optimize ServiceNow with expert help from ServiceNow and our partners.\" tabindex=\"0\" data-evar22=\"global nav:l1:Support:l2:Customer Success:l3:Services\"> <h3 class=\"cmp-card__title\">Services</h3> <p class=\"cmp-card__description\">Implement and optimize ServiceNow with expert help from ServiceNow and our partners.</p> </a>"
    },
    {
      "href": "https://support.servicenow.com/",
      "text": "ServiceNow Support portal",
      "html": "<a class=\"naas-link link--default\" href=\"https://support.servicenow.com/\" target=\"_self\" tabindex=\"0\"> ServiceNow Support portal </a>"
    },
    {
      "href": "/contact-us.html",
      "text": "Contact Us",
      "html": "<a class=\"naas-link link--pill contact-us__link light\" href=\"/contact-us.html\" target=\"_self\" tabindex=\"0\">Contact Us</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/products/vault.html",
      "text": "Security Protect sensitive data and increase security, privacy, and compliance across the enterprise.",
      "html": "<a href=\"/products/vault.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Security\" role=\"link\" aria-label=\"Security Protect sensitive data and increase security, privacy, and compliance across the enterprise.\" tabindex=\"0\" data-evar22=\"global nav:l1:Products:l2:ServiceNow AI Platform:l3:Security\"> <h3 class=\"cmp-card__title\">Security</h3> <p class=\"cmp-card__description\">Protect sensitive data and increase security, privacy, and compliance across the enterprise.</p> </a>"
    },
    {
      "href": "/products/privacy-management.html",
      "text": "Privacy Management Manage data privacy in real time as part of a holistic enterprise risk program.",
      "html": "<a href=\"/products/privacy-management.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Related Products:Privacy Management\" role=\"link\" aria-label=\"Privacy Management Manage data privacy in real time as part of a holistic enterprise risk program.\" tabindex=\"0\" data-evar22=\"global nav:l1:Products:l2:Security and Risk:l3:Privacy Management\"> <h3 class=\"cmp-card__title\">Privacy Management</h3> <p class=\"cmp-card__description\">Manage data privacy in real time as part of a holisti..."
    },
    {
      "href": "/terms-of-use.html",
      "text": "Site terms",
      "html": "<a class=\"naas-link link--default \" href=\"/terms-of-use.html\" target=\"_self\" tabindex=\"0\"> Site terms </a>"
    },
    {
      "href": "/company/trust/privacy/gdpr.html",
      "text": "GDPR",
      "html": "<a class=\"naas-link link--default \" href=\"/company/trust/privacy/gdpr.html\" target=\"_self\" tabindex=\"0\"> GDPR </a>"
    },
    {
      "href": "/privacy-statement.html",
      "text": "Privacy statement",
      "html": "<a class=\"naas-link link--default \" href=\"/privacy-statement.html\" target=\"_self\" tabindex=\"0\"> Privacy statement </a>"
    },
    {
      "href": "/privacy-preferences.html",
      "text": "Your privacy choices",
      "html": "<a id=\"privacy-preferences\" class=\"naas-link link--default link--lefticon\" href=\"/privacy-preferences.html\" target=\"_self\" tabindex=\"0\"> Your privacy choices </a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 55/100 and needs improvement.

6 Warning

Needs attention

GEO: Entity clarity

Warning
01

Issue

Title/H1 terms missing from description: service, servicenow.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

55/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 55/100 and needs improvement.

Evidence
{
  "title": "Service Observability – ServiceNow",
  "h1": "",
  "description": "Break down silos to resolve issues quickly across teams. Integrate observability capabilities into your existing workflows for alerting and incident management.",
  "topicOverlap": 0.3333333333333333,
  "topicTerms": [
    "service",
    "observability",
    "servicenow"
  ],
  "descriptionTerms": [
    "break",
    "down",
    "silos",
    "resolve",
    "issues",
    "quickly",
    "across",
    "teams",
    "integrate",
    "observability",
    "capabilities",
    "into",
    "existing",
    "workflows",
    "alerting",
    "incident",
    "management"
  ],
  "missingFromDescription": [
    "service",
    "servicenow"
  ],
  "score": 55,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

5 Fail

Needs attention

AEO: Answer evidence and trust

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://developer.servicenow.com/dev.do#!/learn",
      "text": "Learn Browse learning plans and courses that teach you how to build apps to tackle your company's business needs.",
      "html": "<a href=\"https://developer.servicenow.com/dev.do#!/learn\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Learn\" role=\"link\" aria-label=\"Learn Browse learning plans and courses that teach you how to build apps to tackle your company&apos;s business needs.\" tabindex=\"0\" data-evar22=\"global nav:l1:Learning:l2:Developer Resources:l3:Learn\"> <h3 class=\"cmp-card__title\">Learn</h3> <p class=\"cmp-card__description\">Browse learning plans and courses that teach you how to build apps to tac..."
    },
    {
      "href": "/company/how-servicenow-uses-servicenow.html",
      "text": "Now on Now Hear how ServiceNow uses ServiceNow.",
      "html": "<a href=\"/company/how-servicenow-uses-servicenow.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Now on Now\" role=\"link\" aria-label=\"Now on Now Hear how ServiceNow uses ServiceNow.\" tabindex=\"0\" data-evar22=\"global nav:l1:Learning:l2:Customer Stories:l3:Now on Now\"> <h3 class=\"cmp-card__title\">Now on Now</h3> <p class=\"cmp-card__description\">Hear how ServiceNow uses ServiceNow.</p> </a>"
    },
    {
      "href": "/company.html",
      "text": "Learn More",
      "html": "<a class=\"naas-link link--outline small light dropdown-l3-cta\" href=\"/company.html\" target=\"_self\" tabindex=\"-1\" aria-label=\"Learn More\" data-evar22=\"global nav:l1:Company:l3:Learn More\"> Learn More </a>"
    },
    {
      "href": "https://careers.servicenow.com/careers",
      "text": "Careers Make your next career move with the fastest growing enterprise software company.",
      "html": "<a href=\"https://careers.servicenow.com/careers\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Careers\" role=\"link\" aria-label=\"Careers Make your next career move with the fastest growing enterprise software company.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Careers\"> <h3 class=\"cmp-card__title\">Careers</h3> <p class=\"cmp-card__description\">Make your next career move with the fastest growing enterprise software company.</p> </a>"
    },
    {
      "href": "/company/investor-relations.html",
      "text": "Investors Explore investor news and resources.",
      "html": "<a href=\"/company/investor-relations.html\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Investors\" role=\"link\" aria-label=\"Investors Explore investor news and resources.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Investors\"> <h3 class=\"cmp-card__title\">Investors</h3> <p class=\"cmp-card__description\">Explore investor news and resources.</p> </a>"
    },
    {
      "href": "/company/leadership.html",
      "text": "Leadership Meet the ServiceNow leadership team.",
      "html": "<a href=\"/company/leadership.html\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Leadership\" role=\"link\" aria-label=\"Leadership Meet the ServiceNow leadership team.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Leadership\"> <h3 class=\"cmp-card__title\">Leadership</h3> <p class=\"cmp-card__description\">Meet the ServiceNow leadership team.</p> </a>"
    },
    {
      "href": "/company/locations.html",
      "text": "Locations See ServiceNow office locations around the world.",
      "html": "<a href=\"/company/locations.html\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Locations\" role=\"link\" aria-label=\"Locations See ServiceNow office locations around the world.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Locations\"> <h3 class=\"cmp-card__title\">Locations</h3> <p class=\"cmp-card__description\">See ServiceNow office locations around the world.</p> </a>"
    },
    {
      "href": "/company/analyst-reports.html",
      "text": "Analyst Reports Get expert insights from top industry analysts on ServiceNow.",
      "html": "<a href=\"/company/analyst-reports.html\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Analyst Reports\" role=\"link\" aria-label=\"Analyst Reports Get expert insights from top industry analysts on ServiceNow.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Analyst Reports\"> <h3 class=\"cmp-card__title\">Analyst Reports</h3> <p class=\"cmp-card__description\">Get expert insights from top industry analysts on ServiceNow.</p> </a>"
    },
    {
      "href": "/company/global-impact.html",
      "text": "Global impact Join us to foster a more sustainable, fair, and ethical world.",
      "html": "<a href=\"/company/global-impact.html\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Global impact\" role=\"link\" aria-label=\"Global impact Join us to foster a more sustainable, fair, and ethical world.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Global impact\"> <h3 class=\"cmp-card__title\">Global impact</h3> <p class=\"cmp-card__description\">Join us to foster a more sustainable, fair, and ethical world.</p> </a>"
    },
    {
      "href": "/company/trust.html",
      "text": "Trust and compliance Learn the measures ServiceNow takes to keep your data secure and compliant.",
      "html": "<a href=\"/company/trust.html\" target=\"_self\" class=\"cmp-card cmp-card--text static-link\" data-title=\"Trust and compliance\" role=\"link\" aria-label=\"Trust and compliance Learn the measures ServiceNow takes to keep your data secure and compliant.\" tabindex=\"0\" data-evar22=\"global nav:l1:Company:l3:Trust and compliance\"> <h3 class=\"cmp-card__title\">Trust and compliance</h3> <p class=\"cmp-card__description\">Learn the measures ServiceNow takes to keep your data secure and compliant.</p> </a>"
    },
    {
      "href": "/company.html",
      "text": "About",
      "html": "<a class=\"naas-link link--default\" href=\"/company.html\" target=\"_blank\" tabindex=\"0\"> About </a>"
    },
    {
      "href": "/company/locations.html",
      "text": "Locations",
      "html": "<a class=\"naas-link link--default\" href=\"/company/locations.html\" target=\"_blank\" tabindex=\"0\"> Locations </a>"
    },
    {
      "href": "/company/supplier.html",
      "text": "Suppliers",
      "html": "<a class=\"naas-link link--default\" href=\"/company/supplier.html\" target=\"_self\" tabindex=\"0\"> Suppliers </a>"
    },
    {
      "href": "/company/investor-relations.html",
      "text": "Investors",
      "html": "<a class=\"naas-link link--default\" href=\"/company/investor-relations.html\" target=\"_self\" tabindex=\"0\"> Investors </a>"
    },
    {
      "href": "/company/how-servicenow-uses-servicenow.html",
      "text": "Now on Now",
      "html": "<a class=\"naas-link link--default\" href=\"/company/how-servicenow-uses-servicenow.html\" target=\"_self\" tabindex=\"0\"> Now on Now </a>"
    },
    {
      "href": "/company/accessibility.html",
      "text": "Product accessibility",
      "html": "<a class=\"naas-link link--default\" href=\"/company/accessibility.html\" target=\"_self\" tabindex=\"0\"> Product accessibility </a>"
    },
    {
      "href": "https://www.linkedin.com/company/servicenow",
      "text": "",
      "html": "<a class=\"social linkedin\" href=\"https://www.linkedin.com/company/servicenow\" target=\"_blank\" aria-label=\"Linkedin\"> <i aria-hidden=\"true\" class=\"fa-brands fa-linkedin-in\"></i> </a>"
    },
    {
      "href": "/company/trust/privacy/gdpr.html",
      "text": "GDPR",
      "html": "<a class=\"naas-link link--default \" href=\"/company/trust/privacy/gdpr.html\" target=\"_self\" tabindex=\"0\"> GDPR </a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/contact-us.html",
      "text": "Get Started",
      "html": "<a class=\"naas-link link--solid get-started-link\" href=\"/contact-us.html\" target=\"_self\" tabindex=\"-1\" aria-label=\"Get Started\" data-evar22=\"global nav: Get Started\"> Get Started </a>"
    },
    {
      "href": "/contact-us.html",
      "text": "Get Started",
      "html": "<a class=\"naas-link link--solid get-started-link\" href=\"/contact-us.html\" target=\"_self\" tabindex=\"0\" aria-label=\"Get Started\" data-evar22=\"global nav:Get Started\"> Get Started </a>"
    },
    {
      "href": "/demos/put-ai-to-work-with-now-assist-for-agents.html?tab1",
      "text": "Resolve issues faster Find out how your business can reduce manual work and help agents resolve cases faster. (4:08)",
      "html": "<a href=\"/demos/put-ai-to-work-with-now-assist-for-agents.html?tab1\" target=\"_self\" class=\"cmp-card cmp-card--image \" data-title=\"Featured demos:Resolve issues faster\" role=\"link\" aria-label=\"Resolve issues faster Find out how your business can reduce manual work and help agents resolve cases faster. (4:08)\" tabindex=\"0\" data-evar22=\"global nav:l1:Products:l2:Demo Library:l3:Resolve issues faster\"> <img class=\"cmp-card__image\" src=\"/content/dam/servicenow-assets/images/naas/resolve-issues-fas..."
    },
    {
      "href": "/university/skill-your-team.html",
      "text": "Skill Your Team Upskill your teams with scalable, role-based training designed to help you reach your digital transformation goals faster.",
      "html": "<a href=\"/university/skill-your-team.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Skill Your Team\" role=\"link\" aria-label=\"Skill Your Team Upskill your teams with scalable, role-based training designed to help you reach your digital transformation goals faster.\" tabindex=\"0\" data-evar22=\"global nav:l1:Learning:l2:ServiceNow University:l3:Skill Your Team\"> <h3 class=\"cmp-card__title\">Skill Your Team</h3> <p class=\"cmp-card__description\">Upskill your teams with scalable, ro..."
    },
    {
      "href": "https://horizon.servicenow.com/",
      "text": "Design Find components, patterns, and resources to help you start designing experiences on the ServiceNow AI Platform.",
      "html": "<a href=\"https://horizon.servicenow.com/\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Design\" role=\"link\" aria-label=\"Design Find components, patterns, and resources to help you start designing experiences on the ServiceNow AI Platform.\" tabindex=\"0\" data-evar22=\"global nav:l1:Learning:l2:Developer Resources:l3:Design\"> <h3 class=\"cmp-card__title\">Design</h3> <p class=\"cmp-card__description\">Find components, patterns, and resources to help you start designing experiences on th..."
    },
    {
      "href": "https://support.servicenow.com/",
      "text": "Get support Discover answers, troubleshoot issues, and get expert help, all in our support center.",
      "html": "<a href=\"https://support.servicenow.com/\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Get support\" role=\"link\" aria-label=\"Get support Discover answers, troubleshoot issues, and get expert help, all in our support center.\" tabindex=\"0\" data-evar22=\"global nav:l1:Support:l2:Customer Support:l3:Get support\"> <h3 class=\"cmp-card__title\">Get support</h3> <p class=\"cmp-card__description\">Discover answers, troubleshoot issues, and get expert help, all in our support center.</p> </a>"
    },
    {
      "href": "https://servicenow.com/docs/csh?version=latest&topicname=c_CustomerServiceManagement.html",
      "text": "Customer Service Management Provide customers the ability to communicate and receive support through multiple channels.",
      "html": "<a href=\"https://servicenow.com/docs/csh?version=latest&amp;topicname=c_CustomerServiceManagement.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Customer Service Management\" role=\"link\" aria-label=\"Customer Service Management Provide customers the ability to communicate and receive support through multiple channels.\" tabindex=\"0\" data-evar22=\"global nav:l1:Support:l2:Documentation:l3:Customer Service Management\"> <h3 class=\"cmp-card__title\">Customer Service Management</h3>..."
    },
    {
      "href": "https://mynow.servicenow.com/now/best-practices/collections/employee-service-management-best-practices",
      "text": "Employee Service Management Streamline onboarding, provide HR and IT support, and empower employees with digital workflows.",
      "html": "<a href=\"https://mynow.servicenow.com/now/best-practices/collections/employee-service-management-best-practices\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Employee Service Management\" role=\"link\" aria-label=\"Employee Service Management Streamline onboarding, provide HR and IT support, and empower employees with digital workflows.\" tabindex=\"0\" data-evar22=\"global nav:l1:Support:l2:Best Practices:l3:Employee Service Management\"> <h3 class=\"cmp-card__title\">Employee Service Ma..."
    },
    {
      "href": "/impact.html",
      "text": "ServiceNow Impactâ„¢ success plans Receive long-term adoption guidance and support with an Impact success plan tailored to you.",
      "html": "<a href=\"/impact.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"ServiceNow Impact&#x2122; success plans\" role=\"link\" aria-label=\"ServiceNow Impact&#x2122; success plans Receive long-term adoption guidance and support with an Impact success plan tailored to you.\" tabindex=\"0\" data-evar22=\"global nav:l1:Support:l2:Customer Success:l3:ServiceNow Impact&#x2122; success plans\"> <h3 class=\"cmp-card__title\">ServiceNow Impact&#x2122; success plans</h3> <p class=\"cmp-card__descripti..."
    },
    {
      "href": "/services/expert-services.html",
      "text": "Services Implement and optimize ServiceNow with expert help from ServiceNow and our partners.",
      "html": "<a href=\"/services/expert-services.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Services\" role=\"link\" aria-label=\"Services Implement and optimize ServiceNow with expert help from ServiceNow and our partners.\" tabindex=\"0\" data-evar22=\"global nav:l1:Support:l2:Customer Success:l3:Services\"> <h3 class=\"cmp-card__title\">Services</h3> <p class=\"cmp-card__description\">Implement and optimize ServiceNow with expert help from ServiceNow and our partners.</p> </a>"
    },
    {
      "href": "https://support.servicenow.com/",
      "text": "ServiceNow Support portal",
      "html": "<a class=\"naas-link link--default\" href=\"https://support.servicenow.com/\" target=\"_self\" tabindex=\"0\"> ServiceNow Support portal </a>"
    },
    {
      "href": "/contact-us.html",
      "text": "Contact Us",
      "html": "<a class=\"naas-link link--pill contact-us__link light\" href=\"/contact-us.html\" target=\"_self\" tabindex=\"0\">Contact Us</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/products/vault.html",
      "text": "Security Protect sensitive data and increase security, privacy, and compliance across the enterprise.",
      "html": "<a href=\"/products/vault.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Security\" role=\"link\" aria-label=\"Security Protect sensitive data and increase security, privacy, and compliance across the enterprise.\" tabindex=\"0\" data-evar22=\"global nav:l1:Products:l2:ServiceNow AI Platform:l3:Security\"> <h3 class=\"cmp-card__title\">Security</h3> <p class=\"cmp-card__description\">Protect sensitive data and increase security, privacy, and compliance across the enterprise.</p> </a>"
    },
    {
      "href": "/products/privacy-management.html",
      "text": "Privacy Management Manage data privacy in real time as part of a holistic enterprise risk program.",
      "html": "<a href=\"/products/privacy-management.html\" target=\"_self\" class=\"cmp-card cmp-card--text \" data-title=\"Related Products:Privacy Management\" role=\"link\" aria-label=\"Privacy Management Manage data privacy in real time as part of a holistic enterprise risk program.\" tabindex=\"0\" data-evar22=\"global nav:l1:Products:l2:Security and Risk:l3:Privacy Management\"> <h3 class=\"cmp-card__title\">Privacy Management</h3> <p class=\"cmp-card__description\">Manage data privacy in real time as part of a holisti..."
    },
    {
      "href": "/terms-of-use.html",
      "text": "Site terms",
      "html": "<a class=\"naas-link link--default \" href=\"/terms-of-use.html\" target=\"_self\" tabindex=\"0\"> Site terms </a>"
    },
    {
      "href": "/company/trust/privacy/gdpr.html",
      "text": "GDPR",
      "html": "<a class=\"naas-link link--default \" href=\"/company/trust/privacy/gdpr.html\" target=\"_self\" tabindex=\"0\"> GDPR </a>"
    },
    {
      "href": "/privacy-statement.html",
      "text": "Privacy statement",
      "html": "<a class=\"naas-link link--default \" href=\"/privacy-statement.html\" target=\"_self\" tabindex=\"0\"> Privacy statement </a>"
    },
    {
      "href": "/privacy-preferences.html",
      "text": "Your privacy choices",
      "html": "<a id=\"privacy-preferences\" class=\"naas-link link--default link--lefticon\" href=\"/privacy-preferences.html\" target=\"_self\" tabindex=\"0\"> Your privacy choices </a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 60/100 and needs improvement.

5 Warning

Needs attention

GEO: Extraction-friendly structure

Warning
01

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema, JSON-LD structured data.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Extraction-friendly structure

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 60/100 and needs improvement.

Evidence
{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 14,
  "schemaBlocks": 0,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema",
    "JSON-LD structured data"
  ],
  "score": 60,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning
01

Issue

146 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 148,
  "passing": 2,
  "failing": [
    {
      "heading": "AI Agents",
      "headingHtml": "<h3 class=\"cmp-card__title\">AI Agents</h3>",
      "firstParagraph": "Take action with autonomous AI agents that work for you.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Take action with autonomous AI agents that work for you.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "IT Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">IT Service Management</h3>",
      "firstParagraph": "Transform service management for productivity and ROI.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Transform service management for productivity and ROI.</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow AI Control Tower",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow AI Control Tower</h3>",
      "firstParagraph": "Connect strategy, governance, management, and performance for all your AI across the enterprise.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Connect strategy, governance, management, and performance for all your AI across the enterprise.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "IT Operations Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">IT Operations Management</h3>",
      "firstParagraph": "Deliver proactive digital operations with AIOps.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Deliver proactive digital operations with AIOps.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Customer Service Management</h3>",
      "firstParagraph": "Empower self-service, boost agent productivity, and speed up resolution.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Empower self-service, boost agent productivity, and speed up resolution.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Strategic Portfolio Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Strategic Portfolio Management</h3>",
      "firstParagraph": "Gain insights to move from strategy to business outcomes.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Gain insights to move from strategy to business outcomes.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "IT Asset Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">IT Asset Management</h3>",
      "firstParagraph": "Improve technology use and spend over the IT asset lifecycle.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Improve technology use and spend over the IT asset lifecycle.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Governance, Risk, and Compliance",
      "headingHtml": "<h3 class=\"cmp-card__title\">Governance, Risk, and Compliance</h3>",
      "firstParagraph": "Enable an integrated approach that builds operational resilience and mitigates risk.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Enable an integrated approach that builds operational resilience and mitigates risk.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Security Operations",
      "headingHtml": "<h3 class=\"cmp-card__title\">Security Operations</h3>",
      "firstParagraph": "Defend against security threats and attacks.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Defend against security threats and attacks.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Field Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Field Service Management</h3>",
      "firstParagraph": "Reduce field service costs and improve efficiency.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Reduce field service costs and improve efficiency.</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "HR Service Delivery",
      "headingHtml": "<h3 class=\"cmp-card__title\">HR Service Delivery</h3>",
      "firstParagraph": "Give employees instant answers, guidance, and fast issue resolution.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Give employees instant answers, guidance, and fast issue resolution.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow EmployeeWorks",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow EmployeeWorks</h3>",
      "firstParagraph": "Stop chasing what other AI tools should have finished.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Stop chasing what other AI tools should have finished.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI",
      "headingHtml": "<h3 class=\"cmp-card__title\">AI</h3>",
      "firstParagraph": "Put AI to work across your business with our single, intelligent platform.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Put AI to work across your business with our single, intelligent platform.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Data",
      "headingHtml": "<h3 class=\"cmp-card__title\">Data</h3>",
      "firstParagraph": "Power all your workflows, AI, and analytics with real-time access to data from any source.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Power all your workflows, AI, and analytics with real-time access to data from any source.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Workflows",
      "headingHtml": "<h3 class=\"cmp-card__title\">Workflows</h3>",
      "firstParagraph": "Automate workflows to lower costs and raise productivity.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Automate workflows to lower costs and raise productivity.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow Otto",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow Otto</h3>",
      "firstParagraph": "Explore the new way to put AI to work. You ask, ServiceNow Otto handles the rest.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Explore the new way to put AI to work. You ask, ServiceNow Otto handles the rest.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "RaptorDB",
      "headingHtml": "<h3 class=\"cmp-card__title\">RaptorDB</h3>",
      "firstParagraph": "Unify data and analytics on the ServiceNow AI Platform for ultra-fast workflow performance at scale.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Unify data and analytics on the ServiceNow AI Platform&#xa0;for ultra-fast workflow performance at scale.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Process Mining",
      "headingHtml": "<h3 class=\"cmp-card__title\">Process Mining</h3>",
      "firstParagraph": "See how workflows and AI agents actually execute and improve them right where they run.",
      "paragraphHtml": "<p class=\"cmp-card__description\">See how workflows and AI agents actually execute and improve them right where they run.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI Agents",
      "headingHtml": "<h3 class=\"cmp-card__title\">AI Agents</h3>",
      "firstParagraph": "AI Agents Take action with autonomous AI agents that work for you.",
      "paragraphHtml": "<p class=\"cmp-card__description\">AI Agents Take action with autonomous AI agents that work for you.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow AI Control Tower",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow AI Control Tower</h3>",
      "firstParagraph": "Connect strategy, governance, management, and performance for all your AI across the enterprise.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Connect strategy, governance, management, and performance for all your AI across the enterprise.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Security",
      "headingHtml": "<h3 class=\"cmp-card__title\">Security</h3>",
      "firstParagraph": "Protect sensitive data and increase security, privacy, and compliance across the enterprise.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Protect sensitive data and increase security, privacy, and compliance across the enterprise.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "App Engine",
      "headingHtml": "<h3 class=\"cmp-card__title\">App Engine</h3>",
      "firstParagraph": "Build apps that automate manual work and modernize legacy processes.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Build apps that automate manual work and modernize legacy processes.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow Store",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow Store</h3>",
      "firstParagraph": "Do more with the ServiceNow AI Platform. Find hundreds of certified, ready to use applications.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Do more with the ServiceNow AI Platform. Find hundreds of certified, ready to use applications.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Responsible AI",
      "headingHtml": "<h3 class=\"cmp-card__title\">Responsible AI</h3>",
      "firstParagraph": "Rely on ServiceNow for AI that’s human-centered, inclusive, transparent, and accountable.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Rely on ServiceNow for AI that&#x2019;s human-centered, inclusive, transparent, and accountable.&#x202f;</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Provide better experiences",
      "headingHtml": "<h3 class=\"cmp-card__title\">Provide better experiences</h3>",
      "firstParagraph": "Learn how you can use GenAI to equip customers and employees with self-service for requests. (3:17)",
      "paragraphHtml": "<p class=\"cmp-card__description\">Learn how you can use GenAI to equip customers and employees with self-service for requests. (3:17)</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Resolve issues faster",
      "headingHtml": "<h3 class=\"cmp-card__title\">Resolve issues faster</h3>",
      "firstParagraph": "Find out how your business can reduce manual work and help agents resolve cases faster. (4:08)",
      "paragraphHtml": "<p class=\"cmp-card__description\">Find out how your business can reduce manual work and help agents resolve cases faster. (4:08)</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create and automate workflows",
      "headingHtml": "<h3 class=\"cmp-card__title\">Create and automate workflows</h3>",
      "firstParagraph": "See how to simplify the way workflows are built and custom code is developed. (4:30)",
      "paragraphHtml": "<p class=\"cmp-card__description\">See how to simplify the way workflows are built and custom code is developed. (4:30)</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Enterprise Architecture",
      "headingHtml": "<h3 class=\"cmp-card__title\">Enterprise Architecture</h3>",
      "firstParagraph": "Build a bridge between business processes and IT architecture.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Build a bridge between business processes and IT architecture.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Service Operations Workspace",
      "headingHtml": "<h3 class=\"cmp-card__title\">Service Operations Workspace</h3>",
      "firstParagraph": "Predict, prevent, and resolve incidents proactively from a single workspace.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Predict, prevent, and resolve incidents proactively from a single workspace.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Cloud Governance Suite",
      "headingHtml": "<h3 class=\"cmp-card__title\">Cloud Governance Suite</h3>",
      "firstParagraph": "Automate cloud governance for better compliance, security, and costs.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Automate cloud governance for better compliance, security, and costs.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Operational Technology Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Operational Technology Management</h3>",
      "firstParagraph": "Protect your OT environment and improve uptime.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Protect your OT environment and improve uptime.</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "IT Asset Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">IT Asset Management</h3>",
      "firstParagraph": "Control costs and minimize risks across the IT asset lifecycle.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Control&#xa0;costs and minimize risks across the IT asset lifecycle.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "IT Operations Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">IT Operations Management</h3>",
      "firstParagraph": "Deliver proactive digital operations with AIOps.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Deliver proactive digital operations with AIOps.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "IT Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">IT Service Management</h3>",
      "firstParagraph": "Transform service management to boost productivity and maximize ROI.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Transform service management to boost productivity and maximize ROI.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow Cloud Observability",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow Cloud Observability</h3>",
      "firstParagraph": "Gain insights to detect and respond to changes in cloud-native apps.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Gain insights to detect and respond to changes in cloud-native apps.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Strategic Portfolio Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Strategic Portfolio Management</h3>",
      "firstParagraph": "Gain insights to move from strategy to business outcomes.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Gain insights to move from strategy to business outcomes.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Digital End-user Experience",
      "headingHtml": "<h3 class=\"cmp-card__title\">Digital End-user Experience</h3>",
      "firstParagraph": "Improve your employees' endpoint technology experience.",
      "paragraphHtml": "<p class=\"cmp-card__description\"> Improve your employees&apos; endpoint technology experience. </p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Customer Service Management</h3>",
      "firstParagraph": "Empower self-service, boost agent productivity, and speed up resolution.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Empower self-service, boost agent productivity, and speed up resolution.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Field Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Field Service Management</h3>",
      "firstParagraph": "Optimize scheduling, empower technicians, and reduce unneeded visits.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Optimize scheduling, empower technicians, and reduce unneeded visits.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sales and Order Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Sales and Order Management</h3>",
      "firstParagraph": "Accelerate the lead-to-cash cycle and boost revenue.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Accelerate the lead-to-cash cycle and boost revenue.</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Configure, Price, Quote",
      "headingHtml": "<h3 class=\"cmp-card__title\">Configure, Price, Quote</h3>",
      "firstParagraph": "Use AI to simplify and accelerate sales across all channels.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Use AI to simplify and accelerate sales across all channels.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Financial Services Operations",
      "headingHtml": "<h3 class=\"cmp-card__title\">Financial Services Operations</h3>",
      "firstParagraph": "Provide resilient financial services operations for enhanced experiences.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Provide resilient financial services operations for enhanced experiences.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Healthcare and Life Sciences Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Healthcare and Life Sciences Service Management</h3>",
      "firstParagraph": "Create consumer-grade healthcare experiences and improve operational performance.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Create consumer-grade healthcare experiences and improve operational performance.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sales and Order Management for Technology Providers",
      "headingHtml": "<h3 class=\"cmp-card__title\">Sales and Order Management for Technology Providers</h3>",
      "firstParagraph": "Fuel XaaS revenue with AI-powered experiences across sales and order lifecycles.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Fuel XaaS revenue with AI-powered experiences across sales and order lifecycles.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sales and Order Management for Telecommunications",
      "headingHtml": "<h3 class=\"cmp-card__title\">Sales and Order Management for Telecommunications</h3>",
      "firstParagraph": "Grow revenue with AI-powered experiences across sales, fulfillment, and services.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Grow revenue with AI-powered experiences across sales, fulfillment, and services.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Public Sector Digital Services",
      "headingHtml": "<h3 class=\"cmp-card__title\">Public Sector Digital Services</h3>",
      "firstParagraph": "Modernize and speed up the delivery of government services.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Modernize and speed up the delivery of government services.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Telecommunications Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Telecommunications Service Management</h3>",
      "firstParagraph": "Unlock growth with AI-powered experiences across customer service and network operations.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Unlock growth with AI-powered experiences across customer service and network operations.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Technology Provider Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Technology Provider Service Management</h3>",
      "firstParagraph": "Promote speed and growth for your XaaS business with AI-powered experiences.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Promote speed and growth for your XaaS business with AI-powered experiences.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Security Operations",
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      "headingHtml": "<h3 class=\"cmp-card__title\">CRM</h3>",
      "firstParagraph": "How AI is changing the way businesses strengthen relationships with customers.",
      "paragraphHtml": "<p class=\"cmp-card__description\">How AI is changing the way businesses strengthen relationships with customers.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "News & Events",
      "headingHtml": "<h3 class=\"cmp-card__title\">News &amp; Events</h3>",
      "firstParagraph": "Stay in the loop on announcements and happenings at ServiceNow.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Stay in the loop on announcements and happenings at ServiceNow.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "People & Culture",
      "headingHtml": "<h3 class=\"cmp-card__title\">People &amp; Culture</h3>",
      "firstParagraph": "A look inside ServiceNow's culture, people, and what drives us.",
      "paragraphHtml": "<p class=\"cmp-card__description\">A look inside ServiceNow&apos;s culture, people, and what drives us.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "All topics",
      "headingHtml": "<h3 class=\"cmp-card__title\">All topics</h3>",
      "firstParagraph": "The conversations shaping work; walk into every room a step ahead.",
      "paragraphHtml": "<p class=\"cmp-card__description\">The conversations shaping work; walk into every room a step ahead.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "The CX Shift",
      "headingHtml": "<h3 class=\"cmp-banner__title\" id=\"banner-305-title\">The CX Shift</h3>",
      "firstParagraph": "New research from 34,000 voices reveals a widening gap between what customers want and what they get.",
      "paragraphHtml": "<p class=\"cmp-banner__description\" id=\"banner-305-description\">New research from 34,000 voices reveals a widening gap between what customers want and what they get. </p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Community",
      "headingHtml": "<h3 class=\"cmp-card__title\">Community</h3>",
      "firstParagraph": "Connect with other customers to share tips, exchange resources, and solve problems together.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Connect with other customers to share tips, exchange resources, and solve problems together.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get support",
      "headingHtml": "<h3 class=\"cmp-card__title\">Get support</h3>",
      "firstParagraph": "Discover answers, troubleshoot issues, and get expert help, all in our support center.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Discover answers, troubleshoot issues, and get expert help, all in our support center.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "IT Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">IT Service Management</h3>",
      "firstParagraph": "Deliver IT services to your users all through a single cloud-based platform.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Deliver IT services to your users all through a single cloud-based platform.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Customer Service Management</h3>",
      "firstParagraph": "Provide customers the ability to communicate and receive support through multiple channels.",
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      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "IT Operations Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">IT Operations Management</h3>",
      "firstParagraph": "Get visibility into infrastructure and services, prevent outages, and expand operational agility.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Get visibility into infrastructure and services, prevent outages, and expand operational agility.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow AI Platform",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow AI Platform</h3>",
      "firstParagraph": "Automate processes and develop, run, and manage applications.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Automate processes and develop, run, and manage applications.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "What’s new in AI experiences",
      "headingHtml": "<h3 class=\"cmp-banner__title\" id=\"banner-401-title\">What&#x2019;s new in AI experiences</h3>",
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      "paragraphHtml": "<p class=\"cmp-banner__description\" id=\"banner-401-description\">Use AI-based tools to prioritize and automate routine tasks,&#x202f;detect incidents, and surface insights. </p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow AI Platform",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow AI Platform</h3>",
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      "paragraphHtml": "<p class=\"cmp-card__description\">Automate business processes, streamline app development, and manage digital infrastructure.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Customer Service Management</h3>",
      "firstParagraph": "Deliver exceptional service, empower customers, and enhance their experience.",
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      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "IT Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">IT Service Management</h3>",
      "firstParagraph": "Streamline IT service delivery, boost productivity, resolve issues, and enhance user satisfaction.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Streamline IT service delivery, boost productivity, resolve issues, and enhance user satisfaction.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Employee Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Employee Service Management</h3>",
      "firstParagraph": "Streamline onboarding, provide HR and IT support, and empower employees with digital workflows.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Streamline onboarding, provide HR and IT support, and empower employees with digital workflows.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Telecommunications Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Telecommunications Service Management</h3>",
      "firstParagraph": "Unify telecom operations and deliver proactive care with quality and availability for services.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Unify telecom operations and deliver proactive care with quality and availability for services.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Governance, Risk, and Compliance",
      "headingHtml": "<h3 class=\"cmp-card__title\">Governance, Risk, and Compliance</h3>",
      "firstParagraph": "Build an integrated risk program, enhance decision-making, and improve performance with automation.",
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      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Security Operations",
      "headingHtml": "<h3 class=\"cmp-card__title\">Security Operations</h3>",
      "firstParagraph": "Accelerate response and strengthen security posture with SecOps workflows.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Accelerate response and strengthen security posture with SecOps workflows.</p>",
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      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Learn More",
      "headingHtml": "<h3 class=\"cmp-card__title\">Learn More</h3>",
      "firstParagraph": "Start your day with MyNow.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Start your day with MyNow.</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow Impactâ„¢ success plans",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow Impact&#x2122; success plans</h3>",
      "firstParagraph": "Receive long-term adoption guidance and support with an Impact success plan tailored to you.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Receive long-term adoption guidance and support with an Impact success plan tailored to you.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Services",
      "headingHtml": "<h3 class=\"cmp-card__title\">Services</h3>",
      "firstParagraph": "Implement and optimize ServiceNow with expert help from ServiceNow and our partners.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Implement and optimize ServiceNow with expert help from ServiceNow and our partners.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Zurich",
      "headingHtml": "<h3 class=\"cmp-card__title\">Zurich</h3>",
      "firstParagraph": "Confidently extend AI across your enterprise.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Confidently extend AI across your enterprise.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Xanadu",
      "headingHtml": "<h3 class=\"cmp-card__title\">Xanadu</h3>",
      "firstParagraph": "The biggest ServiceNow AI release yet.",
      "paragraphHtml": "<p class=\"cmp-card__description\">The biggest ServiceNow AI release yet.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Washington D.C.",
      "headingHtml": "<h3 class=\"cmp-card__title\">Washington D.C.</h3>",
      "firstParagraph": "Take work to the next level with smarter, faster, simpler experiences for everyone.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Take work to the next level with smarter, faster, simpler experiences for everyone.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Find a partner",
      "headingHtml": "<h3 class=\"cmp-card__title\">Find a partner</h3>",
      "firstParagraph": "Connect with a ServiceNow partner to reach your business goals.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Connect with a ServiceNow partner to reach your business goals.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Become a partner",
      "headingHtml": "<h3 class=\"cmp-card__title\">Become a partner</h3>",
      "firstParagraph": "Join our partner ecosystem. Choose the partner paths that best fit your expertise and experience.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Join our partner ecosystem. Choose the partner paths that best fit your expertise and experience.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Partner awards",
      "headingHtml": "<h3 class=\"cmp-card__title\">Partner awards</h3>",
      "firstParagraph": "Meet the global ServiceNow partners leading the way in innovation and value for our customers.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Meet the global ServiceNow partners leading the way in innovation and value for our customers.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Partner portal",
      "headingHtml": "<h3 class=\"cmp-card__title\">Partner portal</h3>",
      "firstParagraph": "Find tasks, alerts, and information you need, all in one place.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Find tasks, alerts, and information you need, all in one place.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Partner applications",
      "headingHtml": "<h3 class=\"cmp-card__title\">Partner applications</h3>",
      "firstParagraph": "Explore innovative apps that extend and complement the ServiceNow AI Platform.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Explore innovative apps that extend and complement the ServiceNow AI Platform.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Careers",
      "headingHtml": "<h3 class=\"cmp-card__title\">Careers</h3>",
      "firstParagraph": "Make your next career move with the fastest growing enterprise software company.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Make your next career move with the fastest growing enterprise software company.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Investors",
      "headingHtml": "<h3 class=\"cmp-card__title\">Investors</h3>",
      "firstParagraph": "Explore investor news and resources.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Explore investor news and resources.</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow AI Research",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow AI Research</h3>",
      "firstParagraph": "Learn how we keep innovation moving forward through our AI research team, labs, and partnerships.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Learn how we keep innovation moving forward through our AI research team, labs, and partnerships.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Leadership",
      "headingHtml": "<h3 class=\"cmp-card__title\">Leadership</h3>",
      "firstParagraph": "Meet the ServiceNow leadership team.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Meet the ServiceNow leadership team.</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Locations",
      "headingHtml": "<h3 class=\"cmp-card__title\">Locations</h3>",
      "firstParagraph": "See ServiceNow office locations around the world.",
      "paragraphHtml": "<p class=\"cmp-card__description\">See ServiceNow office locations around the world.</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Newsroom",
      "headingHtml": "<h3 class=\"cmp-card__title\">Newsroom</h3>",
      "firstParagraph": "ServiceNow is making headlines. Find announcements, media kits, and more.",
      "paragraphHtml": "<p class=\"cmp-card__description\">ServiceNow is making headlines. Find announcements, media kits, and more.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Analyst Reports",
      "headingHtml": "<h3 class=\"cmp-card__title\">Analyst Reports</h3>",
      "firstParagraph": "Get expert insights from top industry analysts on ServiceNow.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Get expert insights from top industry analysts on ServiceNow.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Global impact",
      "headingHtml": "<h3 class=\"cmp-card__title\">Global impact</h3>",
      "firstParagraph": "Join us to foster a more sustainable, fair, and ethical world.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Join us to foster a more sustainable, fair, and ethical world.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Trust and compliance",
      "headingHtml": "<h3 class=\"cmp-card__title\">Trust and compliance</h3>",
      "firstParagraph": "Learn the measures ServiceNow takes to keep your data secure and compliant.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Learn the measures ServiceNow takes to keep your data secure and compliant.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow Shop",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow Shop</h3>",
      "firstParagraph": "The official home for ServiceNow gear. Get the latest styles today.",
      "paragraphHtml": "<p class=\"cmp-card__description\">The official home for ServiceNow gear. Get the latest styles today.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "The world works with ServiceNowâ„¢",
      "headingHtml": "<h3> <img src=\"/content/dam/servicenow-assets/public/en-us/images/global-nav/images/logo/1024-up.svg\" alt=\"ServiceNow logo\"> <span>The world works with ServiceNow<sup>&#x2122;</sup></span> </h3>",
      "firstParagraph": "Americas",
      "paragraphHtml": "<p class=\"cmp-nav__language-selector-popup-column-title\">Americas</p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

3 Warning

Needs attention

AEO: Question-led structure

Warning
01

Issue

No question-led h2 sections or FAQ pattern was detected.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence
{
  "h2Count": 0,
  "questionH2s": [],
  "hasFaq": false,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 63/100 and needs improvement.

2 Warning

Needs attention

AEO: Entity and definition clarity

Warning
01

Issue

Entity or definition gaps: service, servicenow.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

63/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 63/100 and needs improvement.

Evidence
{
  "title": "Service Observability – ServiceNow",
  "h1": "",
  "description": "Break down silos to resolve issues quickly across teams. Integrate observability capabilities into your existing workflows for alerting and incident management.",
  "topicOverlap": 0.3333333333333333,
  "definitionCount": 14,
  "topicTerms": [
    "service",
    "observability",
    "servicenow"
  ],
  "descriptionTerms": [
    "break",
    "down",
    "silos",
    "resolve",
    "issues",
    "quickly",
    "across",
    "teams",
    "integrate",
    "observability",
    "capabilities",
    "into",
    "existing",
    "workflows",
    "alerting",
    "incident",
    "management"
  ],
  "missingFromDescription": [
    "service",
    "servicenow"
  ],
  "score": 63,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning
01

Issue

No substantial explanatory paragraphs were found.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence
{
  "candidatePassages": 1,
  "citablePassages": 0,
  "failingCandidateParagraphs": [],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning
01

Issue

15 image(s) are missing width/height attributes. 98 possible modal/interstitial element(s) detected.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence
{
  "viewportContent": "width=device-width, initial-scale=1.0",
  "visibleWords": 3184,
  "htmlBytes": 370860,
  "imagesMissingDimensions": [
    {
      "src": "/content/dam/servicenow-assets/images/naas/servicenow-header-logo.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"cmp-nav__logo-icon cmp-nav__logo-icon--desktop\" src=\"/content/dam/servicenow-assets/images/naas/servicenow-header-logo.svg\" alt=\"ServiceNow\" tabindex=\"-1\" loading=\"lazy\">"
    },
    {
      "src": "/content/dam/servicenow-assets/images/naas/servicenow-logo-icon.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"cmp-nav__logo-icon cmp-nav__logo-icon--mobile\" src=\"/content/dam/servicenow-assets/images/naas/servicenow-logo-icon.svg\" alt=\"ServiceNow\" tabindex=\"-1\" loading=\"lazy\">"
    },
    {
      "src": "/content/dam/servicenow-assets/images/naas/servicenow-header-logo-white.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"cmp-nav__logo-icon cmp-nav__logo-icon--desktop--dark\" src=\"/content/dam/servicenow-assets/images/naas/servicenow-header-logo-white.svg\" alt=\"ServiceNow\" tabindex=\"-1\" loading=\"lazy\">"
    },
    {
      "src": "/content/dam/servicenow-assets/images/naas/servicenow-logo-icon-white.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"cmp-nav__logo-icon cmp-nav__logo-icon--mobile cmp-nav__logo-icon--mobile--dark\" src=\"/content/dam/servicenow-assets/images/naas/servicenow-logo-icon-white.svg\" alt=\"ServiceNow\" tabindex=\"-1\" loading=\"lazy\">"
    },
    {
      "src": "/content/dam/servicenow-assets/images/naas/language-selector-light.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img alt=\"Select your country\" src=\"/content/dam/servicenow-assets/images/naas/language-selector-light.svg\" loading=\"lazy\">"
    },
    {
      "src": "/content/dam/servicenow-assets/images/naas/language-selector-light.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img alt=\"Select your country\" src=\"/content/dam/servicenow-assets/images/naas/language-selector-light.svg\" loading=\"lazy\">"
    },
    {
      "src": "/content/dam/servicenow-assets/images/naas/provide-better-experiences.jpg",
      "width": "",
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    "<a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/latam/products/observability.html\" data-com-cta=\"Am&#xe9;rica Latina &#x2013; Espa&#xf1;ol\" data-locale-ref=\"es-la\" data-page-url-ref=\"/latam/\"> Am&#xe9;rica Latina &#x2013; Espa&#xf1;ol </a>",
    "<ul class=\"cmp-nav__language-selector-popup-column\"> <p class=\"cmp-nav__language-selector-popup-column-title\">Asia, Pacific, and Japan</p> <li class=\"cmp-nav__language-selector-popup-column-item\"> <div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div> <a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/jp/products/observability.html\" data-com-cta=\"&#x65e5;&#x672c; - &#x65e5;&#x672c;&#x8a9e;\" data-locale-ref=\"ja-jp\" da...",
    "<p class=\"cmp-nav__language-selector-popup-column-title\">Asia, Pacific, and Japan</p>",
    "<li class=\"cmp-nav__language-selector-popup-column-item\"> <div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div> <a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/jp/products/observability.html\" data-com-cta=\"&#x65e5;&#x672c; - &#x65e5;&#x672c;&#x8a9e;\" data-locale-ref=\"ja-jp\" data-page-url-ref=\"/jp/\"> &#x65e5;&#x672c; - &#x65e5;&#x672c;&#x8a9e; </a> </li>",
    "<div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div>",
    "<a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/jp/products/observability.html\" data-com-cta=\"&#x65e5;&#x672c; - &#x65e5;&#x672c;&#x8a9e;\" data-locale-ref=\"ja-jp\" data-page-url-ref=\"/jp/\"> &#x65e5;&#x672c; - &#x65e5;&#x672c;&#x8a9e; </a>",
    "<li class=\"cmp-nav__language-selector-popup-column-item\"> <div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div> <a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/kr/products/observability.html\" data-com-cta=\"&#xd55c;&#xad6d; - &#xd55c;&#xad6d;&#xc5b4;\" data-locale-ref=\"ko-kr\" data-page-url-ref=\"/kr/\"> &#xd55c;&#xad6d; - &#xd55c;&#xad6d;&#xc5b4; </a> </li>",
    "<div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div>",
    "<a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/kr/products/observability.html\" data-com-cta=\"&#xd55c;&#xad6d; - &#xd55c;&#xad6d;&#xc5b4;\" data-locale-ref=\"ko-kr\" data-page-url-ref=\"/kr/\"> &#xd55c;&#xad6d; - &#xd55c;&#xad6d;&#xc5b4; </a>",
    "<li class=\"cmp-nav__language-selector-popup-column-item\"> <div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div> <a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/au/products/observability.html\" data-com-cta=\"Australia/NZ - English\" data-locale-ref=\"en-au\" data-page-url-ref=\"/au/\"> Australia/NZ - English </a> </li>",
    "<div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div>",
    "<a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/au/products/observability.html\" data-com-cta=\"Australia/NZ - English\" data-locale-ref=\"en-au\" data-page-url-ref=\"/au/\"> Australia/NZ - English </a>",
    "<li class=\"cmp-nav__language-selector-popup-column-item\"> <div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div> <a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/in/products/observability.html\" data-com-cta=\"India - English\" data-locale-ref=\"en-in\" data-page-url-ref=\"/in/\"> India - English </a> </li>",
    "<div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div>",
    "<a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/in/products/observability.html\" data-com-cta=\"India - English\" data-locale-ref=\"en-in\" data-page-url-ref=\"/in/\"> India - English </a>",
    "<ul class=\"cmp-nav__language-selector-popup-column\"> <p class=\"cmp-nav__language-selector-popup-column-title\">Europe, Middle East, and Africa</p> <li class=\"cmp-nav__language-selector-popup-column-item\"> <div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div> <a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/uk/products/observability.html\" data-com-cta=\"United Kingdom - English\" data-locale-ref=\"en-gb\" data-page-url-...",
    "<p class=\"cmp-nav__language-selector-popup-column-title\">Europe, Middle East, and Africa</p>",
    "<li class=\"cmp-nav__language-selector-popup-column-item\"> <div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div> <a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/uk/products/observability.html\" data-com-cta=\"United Kingdom - English\" data-locale-ref=\"en-gb\" data-page-url-ref=\"/uk/\"> United Kingdom - English </a> </li>",
    "<div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div>",
    "<a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/uk/products/observability.html\" data-com-cta=\"United Kingdom - English\" data-locale-ref=\"en-gb\" data-page-url-ref=\"/uk/\"> United Kingdom - English </a>",
    "<li class=\"cmp-nav__language-selector-popup-column-item\"> <div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div> <a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/de/products/observability.html\" data-com-cta=\"DACH - Deutsch\" data-locale-ref=\"de-de\" data-page-url-ref=\"/de/\"> DACH - Deutsch </a> </li>",
    "<div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div>",
    "<a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/de/products/observability.html\" data-com-cta=\"DACH - Deutsch\" data-locale-ref=\"de-de\" data-page-url-ref=\"/de/\"> DACH - Deutsch </a>",
    "<li class=\"cmp-nav__language-selector-popup-column-item\"> <div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div> <a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/fr/products/observability.html\" data-com-cta=\"France - Fran&#xe7;ais\" data-locale-ref=\"fr-fr\" data-page-url-ref=\"/fr/\"> France - Fran&#xe7;ais </a> </li>",
    "<div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div>",
    "<a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/fr/products/observability.html\" data-com-cta=\"France - Fran&#xe7;ais\" data-locale-ref=\"fr-fr\" data-page-url-ref=\"/fr/\"> France - Fran&#xe7;ais </a>",
    "<li class=\"cmp-nav__language-selector-popup-column-item\"> <div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div> <a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/nl/products/observability.html\" data-com-cta=\"Nederland - Nederlands\" data-locale-ref=\"nl-nl\" data-page-url-ref=\"/nl/\"> Nederland - Nederlands </a> </li>",
    "<div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div>",
    "<a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/nl/products/observability.html\" data-com-cta=\"Nederland - Nederlands\" data-locale-ref=\"nl-nl\" data-page-url-ref=\"/nl/\"> Nederland - Nederlands </a>",
    "<li class=\"cmp-nav__language-selector-popup-column-item\"> <div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div> <a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/es/products/observability.html\" data-com-cta=\"Espa&#xf1;a - Espa&#xf1;ol\" data-locale-ref=\"es-es\" data-page-url-ref=\"/es/\"> Espa&#xf1;a - Espa&#xf1;ol </a> </li>",
    "<div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div>",
    "<a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/es/products/observability.html\" data-com-cta=\"Espa&#xf1;a - Espa&#xf1;ol\" data-locale-ref=\"es-es\" data-page-url-ref=\"/es/\"> Espa&#xf1;a - Espa&#xf1;ol </a>",
    "<li class=\"cmp-nav__language-selector-popup-column-item\"> <div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div> <a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/it/products/observability.html\" data-com-cta=\"Italia - Italiano\" data-locale-ref=\"it-it\" data-page-url-ref=\"/it/\"> Italia - Italiano </a> </li>",
    "<div class=\"cmp-nav__language-selector-popup-column-item-selected\"></div>",
    "<a class=\"cmp-nav__language-selector-popup-column-item-text\" target=\"_self\" href=\"https://www.servicenow.com/it/products/observability.html\" data-com-cta=\"Italia - Italiano\" data-locale-ref=\"it-it\" data-page-url-ref=\"/it/\"> Italia - Italiano </a>"
  ],
  "score": 70,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning
01

Issue

146 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 148,
  "passing": 2,
  "failing": [
    {
      "heading": "AI Agents",
      "headingHtml": "<h3 class=\"cmp-card__title\">AI Agents</h3>",
      "firstParagraph": "Take action with autonomous AI agents that work for you.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Take action with autonomous AI agents that work for you.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "IT Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">IT Service Management</h3>",
      "firstParagraph": "Transform service management for productivity and ROI.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Transform service management for productivity and ROI.</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow AI Control Tower",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow AI Control Tower</h3>",
      "firstParagraph": "Connect strategy, governance, management, and performance for all your AI across the enterprise.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Connect strategy, governance, management, and performance for all your AI across the enterprise.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "IT Operations Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">IT Operations Management</h3>",
      "firstParagraph": "Deliver proactive digital operations with AIOps.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Deliver proactive digital operations with AIOps.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Customer Service Management</h3>",
      "firstParagraph": "Empower self-service, boost agent productivity, and speed up resolution.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Empower self-service, boost agent productivity, and speed up resolution.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Strategic Portfolio Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Strategic Portfolio Management</h3>",
      "firstParagraph": "Gain insights to move from strategy to business outcomes.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Gain insights to move from strategy to business outcomes.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "IT Asset Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">IT Asset Management</h3>",
      "firstParagraph": "Improve technology use and spend over the IT asset lifecycle.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Improve technology use and spend over the IT asset lifecycle.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Governance, Risk, and Compliance",
      "headingHtml": "<h3 class=\"cmp-card__title\">Governance, Risk, and Compliance</h3>",
      "firstParagraph": "Enable an integrated approach that builds operational resilience and mitigates risk.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Enable an integrated approach that builds operational resilience and mitigates risk.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Security Operations",
      "headingHtml": "<h3 class=\"cmp-card__title\">Security Operations</h3>",
      "firstParagraph": "Defend against security threats and attacks.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Defend against security threats and attacks.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Field Service Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Field Service Management</h3>",
      "firstParagraph": "Reduce field service costs and improve efficiency.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Reduce field service costs and improve efficiency.</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "HR Service Delivery",
      "headingHtml": "<h3 class=\"cmp-card__title\">HR Service Delivery</h3>",
      "firstParagraph": "Give employees instant answers, guidance, and fast issue resolution.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Give employees instant answers, guidance, and fast issue resolution.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow EmployeeWorks",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow EmployeeWorks</h3>",
      "firstParagraph": "Stop chasing what other AI tools should have finished.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Stop chasing what other AI tools should have finished.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI",
      "headingHtml": "<h3 class=\"cmp-card__title\">AI</h3>",
      "firstParagraph": "Put AI to work across your business with our single, intelligent platform.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Put AI to work across your business with our single, intelligent platform.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Data",
      "headingHtml": "<h3 class=\"cmp-card__title\">Data</h3>",
      "firstParagraph": "Power all your workflows, AI, and analytics with real-time access to data from any source.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Power all your workflows, AI, and analytics with real-time access to data from any source.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Workflows",
      "headingHtml": "<h3 class=\"cmp-card__title\">Workflows</h3>",
      "firstParagraph": "Automate workflows to lower costs and raise productivity.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Automate workflows to lower costs and raise productivity.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow Otto",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow Otto</h3>",
      "firstParagraph": "Explore the new way to put AI to work. You ask, ServiceNow Otto handles the rest.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Explore the new way to put AI to work. You ask, ServiceNow Otto handles the rest.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "RaptorDB",
      "headingHtml": "<h3 class=\"cmp-card__title\">RaptorDB</h3>",
      "firstParagraph": "Unify data and analytics on the ServiceNow AI Platform for ultra-fast workflow performance at scale.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Unify data and analytics on the ServiceNow AI Platform&#xa0;for ultra-fast workflow performance at scale.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Process Mining",
      "headingHtml": "<h3 class=\"cmp-card__title\">Process Mining</h3>",
      "firstParagraph": "See how workflows and AI agents actually execute and improve them right where they run.",
      "paragraphHtml": "<p class=\"cmp-card__description\">See how workflows and AI agents actually execute and improve them right where they run.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI Agents",
      "headingHtml": "<h3 class=\"cmp-card__title\">AI Agents</h3>",
      "firstParagraph": "AI Agents Take action with autonomous AI agents that work for you.",
      "paragraphHtml": "<p class=\"cmp-card__description\">AI Agents Take action with autonomous AI agents that work for you.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow AI Control Tower",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow AI Control Tower</h3>",
      "firstParagraph": "Connect strategy, governance, management, and performance for all your AI across the enterprise.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Connect strategy, governance, management, and performance for all your AI across the enterprise.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Security",
      "headingHtml": "<h3 class=\"cmp-card__title\">Security</h3>",
      "firstParagraph": "Protect sensitive data and increase security, privacy, and compliance across the enterprise.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Protect sensitive data and increase security, privacy, and compliance across the enterprise.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "App Engine",
      "headingHtml": "<h3 class=\"cmp-card__title\">App Engine</h3>",
      "firstParagraph": "Build apps that automate manual work and modernize legacy processes.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Build apps that automate manual work and modernize legacy processes.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "ServiceNow Store",
      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow Store</h3>",
      "firstParagraph": "Do more with the ServiceNow AI Platform. Find hundreds of certified, ready to use applications.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Do more with the ServiceNow AI Platform. Find hundreds of certified, ready to use applications.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Responsible AI",
      "headingHtml": "<h3 class=\"cmp-card__title\">Responsible AI</h3>",
      "firstParagraph": "Rely on ServiceNow for AI that’s human-centered, inclusive, transparent, and accountable.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Rely on ServiceNow for AI that&#x2019;s human-centered, inclusive, transparent, and accountable.&#x202f;</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Provide better experiences",
      "headingHtml": "<h3 class=\"cmp-card__title\">Provide better experiences</h3>",
      "firstParagraph": "Learn how you can use GenAI to equip customers and employees with self-service for requests. (3:17)",
      "paragraphHtml": "<p class=\"cmp-card__description\">Learn how you can use GenAI to equip customers and employees with self-service for requests. (3:17)</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Resolve issues faster",
      "headingHtml": "<h3 class=\"cmp-card__title\">Resolve issues faster</h3>",
      "firstParagraph": "Find out how your business can reduce manual work and help agents resolve cases faster. (4:08)",
      "paragraphHtml": "<p class=\"cmp-card__description\">Find out how your business can reduce manual work and help agents resolve cases faster. (4:08)</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create and automate workflows",
      "headingHtml": "<h3 class=\"cmp-card__title\">Create and automate workflows</h3>",
      "firstParagraph": "See how to simplify the way workflows are built and custom code is developed. (4:30)",
      "paragraphHtml": "<p class=\"cmp-card__description\">See how to simplify the way workflows are built and custom code is developed. (4:30)</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Enterprise Architecture",
      "headingHtml": "<h3 class=\"cmp-card__title\">Enterprise Architecture</h3>",
      "firstParagraph": "Build a bridge between business processes and IT architecture.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Build a bridge between business processes and IT architecture.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Service Operations Workspace",
      "headingHtml": "<h3 class=\"cmp-card__title\">Service Operations Workspace</h3>",
      "firstParagraph": "Predict, prevent, and resolve incidents proactively from a single workspace.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Predict, prevent, and resolve incidents proactively from a single workspace.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Cloud Governance Suite",
      "headingHtml": "<h3 class=\"cmp-card__title\">Cloud Governance Suite</h3>",
      "firstParagraph": "Automate cloud governance for better compliance, security, and costs.",
      "paragraphHtml": "<p class=\"cmp-card__description\">Automate cloud governance for better compliance, security, and costs.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Operational Technology Management",
      "headingHtml": "<h3 class=\"cmp-card__title\">Operational Technology Management</h3>",
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      "headingHtml": "<h3 class=\"cmp-card__title\">ServiceNow Shop</h3>",
      "firstParagraph": "The official home for ServiceNow gear. Get the latest styles today.",
      "paragraphHtml": "<p class=\"cmp-card__description\">The official home for ServiceNow gear. Get the latest styles today.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "The world works with ServiceNowâ„¢",
      "headingHtml": "<h3> <img src=\"/content/dam/servicenow-assets/public/en-us/images/global-nav/images/logo/1024-up.svg\" alt=\"ServiceNow logo\"> <span>The world works with ServiceNow<sup>&#x2122;</sup></span> </h3>",
      "firstParagraph": "Americas",
      "paragraphHtml": "<p class=\"cmp-nav__language-selector-popup-column-title\">Americas</p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning
01

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence
{
  "headings": [],
  "expected": [
    {
      "id": "what",
      "label": "What is Service Observability – ServiceNow?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Service Observability – ServiceNow work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Service Observability – ServiceNow?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Service Observability – ServiceNow free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Service Observability – ServiceNow compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Service Observability – ServiceNow?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Service Observability – ServiceNow work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Service Observability – ServiceNow?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Service Observability – ServiceNow free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Service Observability – ServiceNow compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational
01

Issue

AI context endpoint is informational for this page.

02

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

  1. Fetch to find resource

    AI context endpoint was not found at the expected path.

Evidence
{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/api/context",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/context",
            "error": "TimeoutError: The operation was aborted due to timeout"
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational
01

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence
{
  "headings": [],
  "expected": [
    {
      "id": "what",
      "label": "What is Service Observability – ServiceNow?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Service Observability – ServiceNow work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Service Observability – ServiceNow?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Service Observability – ServiceNow free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Service Observability – ServiceNow compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Service Observability – ServiceNow?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Service Observability – ServiceNow work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Service Observability – ServiceNow?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Service Observability – ServiceNow free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Service Observability – ServiceNow compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational
01

Issue

auth.md could not be fetched.

02

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch and validate /auth.md

    auth.md could not be fetched.

  2. Publish protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  3. Validate agent_auth authorization metadata

    OAuth authorization server metadata could not be fetched.

Evidence
{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "error": "TimeoutError: The operation was aborted due to timeout",
        "validation": {
          "valid": false,
          "issue": "auth.md could not be fetched."
        }
      },
      "issue": "auth.md could not be fetched.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "error": "TimeoutError: The operation was aborted due to timeout",
        "text": ""
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "error": "TimeoutError: The operation was aborted due to timeout",
          "text": ""
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 11,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      },
      {
        "source": "visible-text",
        "weight": 2,
        "match": "my account"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Q&A and FAQ opportunities

GEO: Q&A and FAQ opportunities is informational for this page.

Informational

Needs attention

GEO: Q&A and FAQ opportunities

Informational
01

Issue

No visible FAQ or FAQPage schema was detected; this is optional unless the page answers common questions.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Q&A and FAQ opportunities

Score

75/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Q&A and FAQ opportunities is informational for this page.

Evidence
{
  "h2Count": 0,
  "questionH2s": 0,
  "hasFaq": false,
  "nonQuestionH2s": [],
  "score": 75,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational
01

Issue

IndexNow key is informational for this page.

02

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

  1. Find advertised IndexNow key location

    No IndexNow key location was advertised in HTML, Link headers, or robots.txt.

  2. Fetch and validate IndexNow key file

    No discoverable IndexNow key file was found.

Evidence
{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational
01

Issue

OAuth / OIDC discovery was not found at the expected path.

02

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch to find resource

    OAuth / OIDC discovery was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "error": "TimeoutError: The operation was aborted due to timeout"
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "error": "TimeoutError: The operation was aborted due to timeout"
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 11,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      },
      {
        "source": "visible-text",
        "weight": 2,
        "match": "my account"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational
01

Issue

The OAuth Protected Resource metadata endpoint could not be fetched.

02

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch protected resource metadata

    The OAuth Protected Resource metadata endpoint could not be fetched.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "error": "TimeoutError: The operation was aborted due to timeout"
      },
      "issue": "The OAuth Protected Resource metadata endpoint could not be fetched.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 11,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      },
      {
        "source": "visible-text",
        "weight": 2,
        "match": "my account"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Security & TrustAI Training ExposureEmerging recommendation

TDMRep declaration

The optional TDMRep check could not complete.

Informational

Needs attention

TDMRep declaration

Informational
01

Issue

The scanner could not fetch /.well-known/tdmrep.json: TimeoutError: The operation was aborted due to timeout

02

Why it matters

TDMRep is a W3C Community Group protocol and IANA-registered well-known URI for declaring text and data mining reservation policy on applicable content.

Check name

TDMRep declaration

Score

0/100

Status

informational

Category

AI Training Exposure

Maturity

Emerging recommendation

Goal

Publish a machine-readable text and data mining reservation declaration when the site needs one.

Result

The optional TDMRep check could not complete.

Validation steps

  1. Fetch /.well-known/tdmrep.json

    The scanner could not fetch /.well-known/tdmrep.json: TimeoutError: The operation was aborted due to timeout

Evidence
{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch /.well-known/tdmrep.json",
      "status": "informational",
      "evidence": {
        "error": "TimeoutError: The operation was aborted due to timeout"
      },
      "issue": "The scanner could not fetch /.well-known/tdmrep.json: TimeoutError: The operation was aborted due to timeout",
      "howToFix": "Retry the scan, then publish /.well-known/tdmrep.json when the rightsholder needs to reserve or permit text and data mining with the W3C TDMRep signal."
    }
  ],
  "error": "TimeoutError: The operation was aborted due to timeout"
}

Performance and AccessibilityBest PracticesBrowser audit

Browser errors were logged to the console

100 Fail

Check name

Browser errors were logged to the console

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Fix guidance

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)

Evidence
{
  "description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}

SEOSEOBrowser audit

Links are not crawlable

50 Fail

Check name

Links are not crawlable

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)

Evidence
{
  "description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)"
}

SEOSEOBrowser audit

Links do not have descriptive text

50 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

1 link found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

Evidence
{
  "displayValue": "1 link found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Layout shift culprits

17 Fail

Check name

Layout shift culprits

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Layout shifts occur when elements move absent any user interaction. [Investigate the causes of layout shifts](https://developer.chrome.com/docs/performance/insights/cls-culprit), such as elements being added, removed, or their fonts changing as the page loads.

Evidence
{
  "description": "Layout shifts occur when elements move absent any user interaction. [Investigate the causes of layout shifts](https://developer.chrome.com/docs/performance/insights/cls-culprit), such as elements being added, removed, or their fonts changing as the page loads."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused JavaScript

17 Fail

Check name

Reduce unused JavaScript

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 547 KiB

Fix guidance

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).

Evidence
{
  "displayValue": "Est savings of 547 KiB",
  "description": "Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).",
  "numericValue": 200
}

Performance and AccessibilityPerformanceBrowser audit

Use efficient cache lifetimes

17 Fail

Check name

Use efficient cache lifetimes

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 875 KiB

Fix guidance

A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).

Evidence
{
  "displayValue": "Est savings of 875 KiB",
  "description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}

Performance and AccessibilityPerformanceBrowser audit

Legacy JavaScript

8 Warning

Check name

Legacy JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 40 KiB

Fix guidance

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)

Evidence
{
  "displayValue": "Est savings of 40 KiB",
  "description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused CSS

8 Warning

Check name

Reduce unused CSS

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 40 KiB

Fix guidance

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).

Evidence
{
  "displayValue": "Est savings of 40 KiB",
  "description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
  "numericValue": 0
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

4 Fail

Check name

Loading performance

Score

78/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

Evidence
{
  "checks": [
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 78,
      "displayValue": "210 ms",
      "numericValue": 207.00000000000023
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 10 ms",
      "numericValue": 9
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 67,
      "displayValue": "1.9 s",
      "numericValue": 1891.0241343999303
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 56,
      "displayValue": "2.1 s",
      "numericValue": 2138.037492885442
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "30 ms",
      "numericValue": 26.06994
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 84,
      "displayValue": "150 ms",
      "numericValue": 149.00000000000023
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 43,
      "displayValue": "4.8 s",
      "numericValue": 4847.914868344971
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 95,
      "displayValue": "0.8 s",
      "numericValue": 806.8648779562816
    }
  ]
}

Fix with MCP or CLI

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Score history

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1 reports
Public score history report links
Scan dateScoreReadinessReport
49/100Level 2, Agent-LimitedCurrent report
servicenow.com AI SEO Report: 49/100 (Level 2, Agent-Limited)