Export Report
OVERALL SCORE
Level 2, Agent-Limited
- AI Discoverability 43 out of 100
- Agent Ease of Use 51 out of 100
- Security & Trust 71 out of 100
- GEO, AIO and AEO 45 out of 100
- SEO 100 out of 100
- Performance 93 out of 100
- Accessibility 0 out of 100
What AI sees of your website
Amazon.com.au: Shop online for Electronics, Apparel, Toys, Books, DVDs & more
Shop online for Electronics, Computers, Clothing, Shoes, Toys, Books, DVDs, Sporting Goods, Beauty & more.
Next step
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| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 43 | Priority fix | 14 | 1 | 1 | View details |
| Discoverability | 40 | Priority fix | 4 | 0 | 0 | |
| Content Readiness | 21 | Priority fix | 7 | 1 | 1 | View details |
| Bot Access Control | 63 | Needs work | 3 | 0 | 0 | |
| Agent Ease of Use | 51 | Needs work | 3 | 1 | 0 | View details |
| Auth | 48 | Priority fix | 1 | 0 | 0 | |
| Skill Discovery | 54 | Needs work | 1 | 0 | 0 | |
| Google Agentic Browsing | 50 | Needs work | 1 | 1 | 0 | View details |
| GEO, AIO and AEO | 45 | Priority fix | 4 | 3 | 3 | View details |
| GEO Readiness | Not Applicable | Not Applicable | 1 | 0 | 0 | |
| AIO Readiness | Not Applicable | Not Applicable | 3 | 0 | 0 | |
| AEO Readiness | 21 | Priority fix | 0 | 3 | 3 | View details |
| SEO | 100 | Strong | 10 | 0 | 0 | |
| SEO | 100 | Strong | 10 | 0 | 0 | |
| Security & Trust | 71 | Needs work | 18 | 0 | 0 | |
| Security & Trust | 71 | Needs work | 18 | 0 | 0 | |
| Performance | 93 | Strong | 11 | 0 | 0 | |
| Performance | 93 | Strong | 11 | 0 | 0 |
Prioritized recommendations
Issues ranked by score impact
8 items need attention
AI DiscoverabilityContent ReadinessEstablished
Author attribution
Author attribution is partially implemented.
45 Warning
AI DiscoverabilityContent ReadinessEstablished
Author attribution
Author attribution is partially implemented.
Needs attention
Author attribution
Issue
No named author or publisher identity could be extracted.
Why it matters
Author attribution helps agents cite content responsibly, assess source credibility, and distinguish editorial pages from anonymous marketing copy.
Check name
Author attribution
Score
55/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Identify content authors or publishers for trust and attribution.
Result
Author attribution is partially implemented.
Validation steps
Schema.org attribution
Schema.org attribution is incomplete or relies only on publisher/fallback evidence.
Author identity quality
No named author or publisher identity could be extracted.
Evidence log2 steps · 8 lines
Schema.org attribution [warning]! Schema.org attribution is incomplete or relies only on publisher/fallback evidence.INFOSchema.org attributionINFOChecking structured data for author, creator, and publisher contributorsWARNCheck named Schema.org author count actual=0 expected="> 0" authorCount=0 publisherCount=0 namedContributors=0 authors=[] publishers=[] formats=[]WARNSchema.org attribution is incomplete or fallback-only authorCount=0 publisherCount=0 authors=[] publishers=[]Author identity quality [fail]! No named author or publisher identity could be extracted.INFOAuthor identity qualityINFOChecking contributors for stable identity signalsFAILCheck identified contributor count actual=0 expected="> 0" namedContributors=0 identifiedContributors=[] unidentifiedContributors=[]FAILNo named contributor identity could be extracted
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first passages
AEO: Answer-first passages scored 0/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first passages
AEO: Answer-first passages scored 0/100 and needs a fix.
Needs attention
AEO: Answer-first passages
Issue
24 section(s) bury or omit a concise opening answer. No direct definition pattern was detected.
Details
Why it matters
Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.
Check name
AEO: Answer-first passages
Score
0/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.
Result
AEO: Answer-first passages scored 0/100 and needs a fix.
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Evidence and trust
AEO: Evidence and trust scored 43/100 and needs a fix.
3 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Evidence and trust
AEO: Evidence and trust scored 43/100 and needs a fix.
Needs attention
AEO: Evidence and trust
Issue
Missing answer evidence or trust signals: author, publisher, freshnessDate, sameAs.
Details
Why it matters
Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.
Check name
AEO: Evidence and trust
Score
43/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.
Result
AEO: Evidence and trust scored 43/100 and needs a fix.
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question and answer structure
AEO: Question and answer structure scored 47/100 and needs a fix.
3 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question and answer structure
AEO: Question and answer structure scored 47/100 and needs a fix.
Needs attention
AEO: Question and answer structure
Issue
No natural question headings were detected. No visible FAQ or Q&A pattern was detected. Heading structure issues were detected.
Details
Why it matters
Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.
Check name
AEO: Question and answer structure
Score
47/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.
Result
AEO: Question and answer structure scored 47/100 and needs a fix.
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 62/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 62/100 and needs improvement.
Needs attention
AEO: Entity and definition clarity
Issue
Expected exactly one h1, found 0. No direct definition sentence was detected.
Details
Why it matters
Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.
Check name
AEO: Entity and definition clarity
Score
62/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.
Result
AEO: Entity and definition clarity scored 62/100 and needs improvement.
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-surface controls
AEO: Answer-surface controls scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-surface controls
AEO: Answer-surface controls scored 65/100 and needs improvement.
Needs attention
AEO: Answer-surface controls
Issue
6 answer retrieval crawler(s) are blocked for the scanned path.
Details
Why it matters
Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.
Check name
AEO: Answer-surface controls
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.
Result
AEO: Answer-surface controls scored 65/100 and needs improvement.
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Extractable visible copy
AEO: Extractable visible copy scored 81/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Extractable visible copy
AEO: Extractable visible copy scored 81/100 and needs improvement.
Needs attention
AEO: Extractable visible copy
Issue
Visible text has few answer-oriented terms or explanatory markers.
Details
Why it matters
Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.
Check name
AEO: Extractable visible copy
Score
81/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.
Result
AEO: Extractable visible copy scored 81/100 and needs improvement.
Agent Ease of UseGoogle Agentic BrowsingBrowser audit
Accessibility tree is not well-formed
100 Fail
Agent Ease of UseGoogle Agentic BrowsingBrowser audit
Accessibility tree is not well-formed
Check name
Accessibility tree is not well-formed
Score
0/100
Status
fail
Device
desktop
Category
Google Agentic Browsing
Fix guidance
A well-formed [accessibility tree](http://goo.gle/lighthouse-agentic-a11y) helps AI agents to navigate and interact with the page.
References
https://goo.gle/lighthouse-agentic-webEvidence
{
"description": "A well-formed [accessibility tree](http://goo.gle/lighthouse-agentic-a11y) helps AI agents to navigate and interact with the page."
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Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 46/100 | Level 2, Agent-Limited | Current report |