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52/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents
AIDiscoverability39%Agent Easeof Use60%Security& Trust79%GEO, AIO, AEO61%SEO100%Performance26%Accessibility51%
  • AI Discoverability 39 out of 100
  • Agent Ease of Use 60 out of 100
  • Security & Trust 79 out of 100
  • GEO, AIO and AEO 61 out of 100
  • SEO 100 out of 100
  • Performance 26 out of 100
  • Accessibility 51 out of 100

CAPTURED SCREENSHOT

Captured website desktop screenshot

What AI sees of your website

KLM Royal Dutch Airlines - Book flights online - KLM US favicon

KLM Royal Dutch Airlines - Book flights online - KLM US

Compare and book all KLM flights, view great last minute offers, choose your favourite seat, check in online, book hotels and all you need for your trip.

Next step

Turn this report into a fix workflow

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Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
39
Priority fix1610View details
Discoverability
20
Priority fix200
Content Readiness
49
Priority fix1300
Bot Access Control
45
Priority fix110View details
Agent Ease of Use
60
Needs work400
Auth
48
Priority fix100
Skill Discovery
54
Needs work100
Google Agentic Browsing
100
Strong200
GEO, AIO and AEO
61
Needs work713View details
GEO Readiness
Not Applicable
Not Applicable200
AIO Readiness
Not Applicable
Not Applicable300
AEO Readiness
51
Needs work213View details
SEO
100
Strong1000
SEO
100
Strong1000
Security & Trust
79
Mostly ready2100
Security & Trust
79
Mostly ready2100
Performance
26
Priority fix1300
Performance
26
Priority fix1300
Accessibility
51
Needs work010View details
Accessibility
51
Needs work010View details

Prioritized recommendations

Issues ranked by score impact

6 items need attention

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt failed at "Classify AI crawler rules".

69 Fail

Needs attention

AI bot rules in robots.txt

Failed check
01

Issue

No explicit User-agent rules were found for major AI crawler tokens.

02

Why it matters

AI crawler product tokens have different meanings. Explicit robots.txt groups make training, search, and retrieval access policy auditable for compliant crawler operators.

Check name

AI bot rules in robots.txt

Score

31/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Declare deliberate robots.txt rules for major AI training, AI search, user-triggered, and dataset crawlers.

Result

AI bot rules in robots.txt failed at "Classify AI crawler rules".

Validation steps

  1. Classify AI crawler rules

    No explicit User-agent rules were found for major AI crawler tokens.

Evidence log1 step · 6 lines
Classify AI crawler rules [fail]! No explicit User-agent rules were found for major AI crawler tokens.INFOClassify AI crawler rulesINFOParsing User-agent groups and Allow/Disallow records for known AI crawler tokens evaluatedPath="/"INFOEvaluating exact User-agent matches before wildcard fallback exactAiPolicyCount=0 totalCrawlerTokens=18FAILNo explicit AI crawler User-agent groups were found examplesExpected=["GPTBot","OAI-SearchBot","ClaudeBot","Google-Extended","CCBot"]FAILCompare explicit AI crawler coverage actual=0 expected="> 0 explicit non-search AI crawler policies" missingTokens=["GPTBot","OAI-SearchBot","ChatGPT-User","ClaudeBot","Claude-SearchBot","Claude-User","Google-Extended","Applebot-Extended","Amazonbot","Amzn-SearchBot","Amzn-User","PerplexityBot"]INFOResolved effective root-path policy for crawler tokens blocked=0 allowed=21 unspecified=0

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first passages

AEO: Answer-first passages scored 0/100 and needs a fix.

9 Fail

Needs attention

AEO: Answer-first passages

Failed check
01

Issue

5 section(s) bury or omit a concise opening answer. No direct definition pattern was detected.

Details

02

Why it matters

Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.

Check name

AEO: Answer-first passages

Score

0/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.

Result

AEO: Answer-first passages scored 0/100 and needs a fix.

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 51/100 and needs improvement.

4 Warning

Needs attention

AEO: Entity and definition clarity

Warning
01

Issue

Expected exactly one h1, found 0. No direct definition sentence was detected.

Details

02

Why it matters

Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.

Check name

AEO: Entity and definition clarity

Score

51/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.

Result

AEO: Entity and definition clarity scored 51/100 and needs improvement.

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Evidence and trust

AEO: Evidence and trust scored 57/100 and needs improvement.

4 Warning

Needs attention

AEO: Evidence and trust

Warning
01

Issue

Missing answer evidence or trust signals: publisher, freshnessDate, sameAs.

Details

02

Why it matters

Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.

Check name

AEO: Evidence and trust

Score

57/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.

Result

AEO: Evidence and trust scored 57/100 and needs improvement.

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question and answer structure

AEO: Question and answer structure scored 68/100 and needs improvement.

3 Warning

Needs attention

AEO: Question and answer structure

Warning
01

Issue

Heading structure issues were detected.

Details

02

Why it matters

Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.

Check name

AEO: Question and answer structure

Score

68/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.

Result

AEO: Question and answer structure scored 68/100 and needs improvement.

AccessibilityAccessibilityBrowser audit

Buttons must have discernible text

100 Fail

Check name

Buttons must have discernible text

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Buttons must have discernible text

Evidence
{
  "ruleId": "button-name",
  "impact": "critical",
  "description": "Ensure buttons have discernible text",
  "tags": [
    "cat.name-role-value",
    "wcag2a",
    "wcag412",
    "section508",
    "section508.22.a",
    "TTv5",
    "TT6.a",
    "EN-301-549",
    {
      "truncated": true,
      "omittedCount": 4,
      "originalCount": 12
    }
  ],
  "affectedNodeCount": 1,
  "nodes": [
    {
      "target": [
        ".bw-search-widget__search-button"
      ],
      "html": {
        "discarded": true,
        "reason": "[discarded fetched document data]",
        "originalType": "string",
        "originalLength": 258
      },
      "failureSummary": "Fix any of the following:\n  Element does not have inner text that is visible to screen readers\n  aria-label attribute does not exist or is empty\n  aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty\n  Element has no title attribute\n  Element does not have an implicit (wrapped) <label>\n  Element does not have an explicit <label>\n  Element's default semantics were not overridden with role=\"none\" or role=\"presentation\""
    }
  ]
}

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Score history

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1 reports
Public score history report links
Scan dateScoreReadinessReport
52/100Level 3, Bot-AwareCurrent report