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https://www.open.ac.uk/
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49/100

OVERALL SCORE

Level 2, Agent-Limited

Priority improvements needed for AI agents
AIDiscoverability25%Agent Easeof Use42%Security& Trust83%GEO, AIO, AEO49%SEO100%Performance23%Accessibility100%
  • AI Discoverability 25 out of 100
  • Agent Ease of Use 42 out of 100
  • Security & Trust 83 out of 100
  • GEO, AIO and AEO 49 out of 100
  • SEO 100 out of 100
  • Performance 23 out of 100
  • Accessibility 100 out of 100

CAPTURED SCREENSHOT

Captured website desktop screenshot

What AI sees of your website

Online Learning Courses and Adult Education - The Open University favicon

Online Learning Courses and Adult Education - The Open University

The Open University offers flexible full-time and part-time study, supported distance and open learning for undergraduate and postgraduate courses and qualifications.

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Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
25
Priority fix1020View details
Discoverability
7
Priority fix100
Content Readiness
31
Priority fix900
Bot Access Control
34
Priority fix020View details
Agent Ease of Use
42
Priority fix110View details
Skill Discovery
54
Needs work100
Google Agentic Browsing
1
Priority fix010View details
GEO, AIO and AEO
49
Priority fix631View details
GEO Readiness
Not Applicable
Not Applicable100
AIO Readiness
Not Applicable
Not Applicable300
AEO Readiness
34
Priority fix231View details
SEO
100
Strong1000
SEO
100
Strong1000
Security & Trust
83
Mostly ready2000
Security & Trust
83
Mostly ready2000
Performance
23
Priority fix1000
Performance
23
Priority fix1000

Prioritized recommendations

Issues ranked by score impact

6 items need attention

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt failed at "Fetch robots.txt".

100 Fail

Needs attention

AI bot rules in robots.txt

Failed check
01

Issue

No robots.txt content was available to inspect for AI bot rules.

02

Why it matters

AI crawler product tokens have different meanings. Explicit robots.txt groups make training, search, and retrieval access policy auditable for compliant crawler operators.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Declare deliberate robots.txt rules for major AI training, AI search, user-triggered, and dataset crawlers.

Result

AI bot rules in robots.txt failed at "Fetch robots.txt".

Validation steps

  1. Fetch robots.txt

    No robots.txt content was available to inspect for AI bot rules.

  2. Classify AI crawler rules

    No explicit User-agent rules were found for major AI crawler tokens.

Evidence log2 steps · 10 lines
Fetch robots.txt [fail]! No robots.txt content was available to inspect for AI bot rules.INFOFetch robots.txtINFORequesting /robots.txt from the site originFAILCheck whether robots.txt content is available actual="no content" expected="content returned" length=0FAILNo robots.txt content was available to inspect for AI bot rules.Classify AI crawler rules [fail]! No explicit User-agent rules were found for major AI crawler tokens.INFOClassify AI crawler rulesINFOParsing User-agent groups and Allow/Disallow records for known AI crawler tokens evaluatedPath="/"INFOEvaluating exact User-agent matches before wildcard fallback exactAiPolicyCount=0 totalCrawlerTokens=18FAILNo explicit AI crawler User-agent groups were found examplesExpected=["GPTBot","OAI-SearchBot","ClaudeBot","Google-Extended","CCBot"]FAILCompare explicit AI crawler coverage actual=0 expected="> 0 explicit non-search AI crawler policies" missingTokens=["GPTBot","OAI-SearchBot","ChatGPT-User","ClaudeBot","Claude-SearchBot","Claude-User","Google-Extended","Applebot-Extended","Amazonbot","Amzn-SearchBot","Amzn-User","PerplexityBot"]INFOResolved effective root-path policy for crawler tokens blocked=0 allowed=0 unspecified=21

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Evidence and trust

AEO: Evidence and trust scored 0/100 and needs a fix.

9 Fail

Needs attention

AEO: Evidence and trust

Failed check
01

Issue

Missing answer evidence or trust signals: author, publisher, freshnessDate, sources, sameAs, aboutOrContact, policyLinks.

Details

02

Why it matters

Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.

Check name

AEO: Evidence and trust

Score

0/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.

Result

AEO: Evidence and trust scored 0/100 and needs a fix.

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first passages

AEO: Answer-first passages scored 20/100 and needs a fix.

7 Fail

Needs attention

AEO: Answer-first passages

Failed check
01

Issue

1 section(s) bury or omit a concise opening answer.

Details

02

Why it matters

Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.

Check name

AEO: Answer-first passages

Score

20/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.

Result

AEO: Answer-first passages scored 20/100 and needs a fix.

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question and answer structure

AEO: Question and answer structure scored 44/100 and needs a fix.

5 Fail

Needs attention

AEO: Question and answer structure

Failed check
01

Issue

No natural question headings were detected. No visible FAQ or Q&A pattern was detected. Heading structure issues were detected.

Details

02

Why it matters

Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.

Check name

AEO: Question and answer structure

Score

44/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.

Result

AEO: Question and answer structure scored 44/100 and needs a fix.

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 75/100 and needs improvement.

2 Warning

Needs attention

AEO: Entity and definition clarity

Warning
01

Issue

Expected exactly one h1, found 0.

Details

02

Why it matters

Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.

Check name

AEO: Entity and definition clarity

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.

Result

AEO: Entity and definition clarity scored 75/100 and needs improvement.

Agent Ease of UseGoogle Agentic BrowsingBrowser audit

Accessibility tree is not well-formed

100 Fail

Check name

Accessibility tree is not well-formed

Score

0/100

Status

fail

Device

desktop

Category

Google Agentic Browsing

Fix guidance

A well-formed [accessibility tree](http://goo.gle/lighthouse-agentic-a11y) helps AI agents to navigate and interact with the page.

Evidence
{
  "description": "A well-formed [accessibility tree](http://goo.gle/lighthouse-agentic-a11y) helps AI agents to navigate and interact with the page."
}

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Scan dateScoreReadinessReport
49/100Level 2, Agent-LimitedCurrent report